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Google Analytics 4 Active Users by Session Source/Medium

Active Users by Session Source/Medium metric tracks the number of users currently active on the website, segmented by the source and medium through which they arrived. It provides insights into how different marketing channels drive real-time user engagement.

With Databox you can track all your metrics from various data sources in one place.

Active Users by Session Source/Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active Users by Session Source/Medium"?
The Active Users by Session Source/Medium metric in Google Analytics 4 tracks the number of unique users currently active on your website or app, segmented by the source (where the user came from) and medium (type of traffic source). This metric helps you understand the real-time engagement levels for users arriving from different marketing channels, providing insights into the effectiveness of your acquisition strategies.
Example: Analyzing the Active Users by Session Source/Medium metric can help determine which marketing campaigns are driving the most engaged users to the website during a specific time period.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Session Source/Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Session Source/Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Session Source/Medium on the Performance screen
  6. 6
    Get Active Users by Session Source/Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Session Source/Medium
Google Analytics 4 integration with Databox Track Active Users by Session Source/Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Active Users by Session Source/Medium metric tracks the number of users currently active on the website, segmented by the source and medium through which they arrived. It provides insights into how different marketing channels drive real-time user engagement.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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