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Google Analytics 4 ARPPU by Platform

ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "ARPPU by Platform"?
ARPPU by Platform is a metric that measures the average revenue generated per paying user on a specific platform, such as mobile or desktop. It provides insights into the monetization potential of each platform and enables businesses to optimize their strategies accordingly. By analyzing ARPPU by Platform, businesses can identify which platforms are generating the most revenue and prioritize their resources accordingly to maximize their return on investment.
Example: ARPPU by Platform can help identify which platform (iOS, Android, etc.) generates more revenue per user on average, enabling more focused marketing efforts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Platform on the Performance screen
  6. 6
    Get ARPPU by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Platform
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Platform from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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