ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Platform using Databox, follow these steps:
The Transactions metric in Google Analytics 4 tracks the number of successful purchases made on your website or app and allows you to measure the monetary value of those transactions. It gives you insights into your conversion rates, revenue, and e-commerce performance.
Engaged Sessions by Country metric measures the number of sessions where users engaged with your website or app based on certain interaction criteria (such as time on site, number of pages visited, and conversions) segmented by the user's country of origin.
Active Users by Platform metric in Google Analytics 4 measures the number of users who have interacted with a website or app using a specific platform (such as desktop, mobile, tablet) during a specified period of time.
The Average Purchase Revenue by Country metric measures the average amount of revenue generated by purchases made from a specific country.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.
The Events per Session by Page Title metric shows the average number of events triggered during a user session for a specific page title. This metric can help identify which pages are engaging users and driving interactions on your website.
The Views by Session Medium metric in Google Analytics 4 shows the number of page views grouped by session medium, which helps to analyze the sources driving traffic and engagement on a website.