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Google Analytics 4 ARPPU by Platform

ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ARPPU by Platform"?
ARPPU by Platform is a metric that measures the average revenue generated per paying user on a specific platform, such as mobile or desktop. It provides insights into the monetization potential of each platform and enables businesses to optimize their strategies accordingly. By analyzing ARPPU by Platform, businesses can identify which platforms are generating the most revenue and prioritize their resources accordingly to maximize their return on investment.
Example: ARPPU by Platform can help identify which platform (iOS, Android, etc.) generates more revenue per user on average, enabling more focused marketing efforts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Platform on the Performance screen
  6. 6
    Get ARPPU by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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