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Google Analytics 4 Event Value by Platform

The Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.

With Databox you can track all your metrics from various data sources in one place.

Event Value by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Event Value by Platform"?
The Event Value by Platform metric in Google Analytics 4 measures the monetary value of events that occur on your website or app, broken down by the platform on which they occurred (e.g. desktop, mobile, tablet). It allows you to see which platforms are generating the most revenue through events and can be used to optimize your marketing and user acquisition efforts accordingly. The metric also takes into account any custom values that you have assigned to events, allowing for more granular tracking and analysis of user behavior.
Example: For a mobile app, the Event Value by Platform metric can help identify which platform (iOS or Android) generates higher revenue based on user interaction with specific events.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Event Value by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Event Value by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Event Value by Platform on the Performance screen
  6. 6
    Get Event Value by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Event Value by Platform
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Event Value by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.
  • Category
    Website Analytics
  • Subcategory
    Events
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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