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Google Analytics 4
Event Value by Platform
The Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Event Value by Platform"?
The Event Value by Platform metric in Google Analytics 4 measures the monetary value of events that occur on your website or app, broken down by the platform on which they occurred (e.g. desktop, mobile, tablet). It allows you to see which platforms are generating the most revenue through events and can be used to optimize your marketing and user acquisition efforts accordingly. The metric also takes into account any custom values that you have assigned to events, allowing for more granular tracking and analysis of user behavior.
Example: For a mobile app, the Event Value by Platform metric can help identify which platform (iOS or Android) generates higher revenue based on user interaction with specific events.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Event Value by Platform in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Event Value by Platform using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Event Value by Platform on the Performance screen
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6Get Event Value by Platform performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Event Value by Platform
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionThe Event Value by Platform metric in Google Analytics 4 measures the total value of all events that occurred on different platforms such as desktop, mobile, and tablet. It helps to analyze the performance of events across different platforms and optimize the user experience accordingly.
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CategoryWebsite Analytics
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SubcategoryEvents
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Date Added2021-01-19
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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