Active Users by Session Campaign metric in Google Analytics 4 indicates the number of users who have engaged with your website or app through a specific campaign within a given session.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Users by Session Campaign using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
The Sessions by Page path and Screen Class metric measures the number of sessions that include a specific page or screen class within an app or website. It can help you understand which pages or screens are most popular and which ones may need improvement to increase engagement.
The Conversions by Session Medium metric measures the number of conversions driven by each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email. It helps identify which medium is driving the most conversions and enables optimization of marketing efforts accordingly.
Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.
The Event Count per User by Platform metric measures the average number of events triggered by each user on a specific platform within a given time period.
The Event Count per User by Session Medium metric measures the average number of events triggered by users during a single session, grouped by the medium (such as organic search or referral) that brought them to the site.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Revenue by Event is a metric that tracks the total amount of revenue generated from specific events, such as purchases or subscriptions, on a website or app.