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Google Analytics 4 Total Ad Revenue by Device Category

The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.

With Databox you can track all your metrics from various data sources in one place.

Total Ad Revenue by Device Category 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Ad Revenue by Device Category"?
The Total Ad Revenue by Device Category metric in Google Analytics 4 measures the total revenue generated from advertisements across different device categories, such as desktop, mobile, and tablet. This metric helps businesses understand which device category is driving the most ad revenue and optimize their advertising campaigns accordingly. By analyzing this metric, businesses can gain insights into how users interact with their ads on different devices and make data-driven decisions to maximize their return on ad spend.
Example: Total Ad Revenue by Device Category can be used to identify which device category generates the most revenue from ads, which can help in optimizing ad campaigns for specific devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Ad Revenue by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Ad Revenue by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Ad Revenue by Device Category on the Performance screen
  6. 6
    Get Total Ad Revenue by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Ad Revenue by Device Category
Google Analytics 4 integration with Databox Track Total Ad Revenue by Device Category from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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