The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Device Category using Databox, follow these steps:
Sessions by Event metric measures the number of sessions during which a specific event occurred. It helps track the level of engagement with event-specific interactions on a website or app.
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
The Sessions per User by Page Title metric shows the average number of sessions per user for a specific page title. It helps track user engagement and can be used to optimize website content and user experience.
The Sessions per User by Event metric shows the average number of sessions per user who triggered the specified event on your website or app. It helps to understand how engaged your users are with the specific event and can guide optimization efforts.
The Total Ad Revenue by Event metric is a measure of the total revenue generated from ad events (such as ad clicks or ad impressions) during a defined time period. It provides insights into the effectiveness of ad campaigns and helps optimize ad spend.
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.