The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Device Category using Databox, follow these steps:
Sessions by Country metric measures the number of website sessions originating from different countries. It helps to identify the regions where the website is most popular and can help in targeting specific audiences effectively.
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
Active Users by Page Path metric in Google Analytics 4 is a report that displays the number of unique users who visited a particular page or set of pages within a specified time period. It provides insights into the popularity of specific content and how engaged users are with it.
The Active Users by Page Title metric shows the total number of users who visited a specific page on your website during a specified time period. It is useful for analyzing the popularity and engagement of individual pages.
ARPPU by Session Source is a Google Analytics 4 metric that measures how much revenue is generated on average per user session based on their traffic source data. This metric helps to track the performance of different traffic sources and optimize marketing efforts accordingly.
Engagement Rate by Source measures the level of audience engagement on a specific website or source, indicating the effectiveness of different traffic sources in driving engaged users.
Event Count per User by Page Title is a Google Analytics 4 metric that counts the number of times users trigger specific events on a webpage, such as clicks or form submissions, divided by the number of unique users who visited the page. This metric helps identify how engaged users are with specific page titles on a website.
Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.