The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Device Category using Databox, follow these steps:
The Sessions by Landing Page + Query string metric measures the number of sessions that start with a specific page on a website, providing insights into which pages are most effective at attracting visitors.
ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
The Views by Page Path metric shows the number of visits to each page on a website, making it easy to identify the most popular pages and track user behavior.
The Views by Page Title metric in Google Analytics 4 shows how many times each page on your website was viewed by users, organized by the title of the specific page.
The Sessions per User by Event metric shows the average number of sessions per user who triggered the specified event on your website or app. It helps to understand how engaged your users are with the specific event and can guide optimization efforts.
Total Ad Revenue is a metric that measures the total income generated from all types of ads on a website or app. It includes revenue from clicks, impressions, affiliate marketing, and sponsored content.
Total Revenue by Session Source shows the total revenue generated from a specific traffic source, such as organic search, paid search, or direct traffic, over a given time period.
Key Events by Session Source/Medium metric shows the number of specific actions taken by users based on where they came from (Source/Medium) in a session.