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Google Analytics 4 ARPPU by Session Medium

ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.

With Databox you can track all your metrics from various data sources in one place.

ARPPU by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ARPPU by Session Medium"?
ARPPU by Session Medium is a metric that calculates the Average Revenue Per Paying User (ARPPU) for a particular session medium such as organic, social, email, or paid search. This metric shows the amount of revenue generated from paying users for each session medium. It helps to identify which session medium is performing better in terms of revenue and which needs improvement. A high ARPPU by session medium indicates that the session medium is bringing in high-value paying users, while a low ARPPU suggests that the session medium may not be as effective at generating revenue.
Example: ARPPU by Session Medium can help identify which marketing channels are bringing in users that have a higher average revenue per paying user, allowing for optimization of ad spend and targeting efforts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ARPPU by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ARPPU by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ARPPU by Session Medium on the Performance screen
  6. 6
    Get ARPPU by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ARPPU by Session Medium
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track ARPPU by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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