ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Session Medium using Databox, follow these steps:
The Sessions by Page Path and Query String metric in Google Analytics 4 measures the number of sessions that include a specific web page path, helping to identify popular content and potential site issues.
Item Revenue is a Google Analytics 4 metric that measures the total revenue generated from individual products or items sold on your website or app. It gives you insights into the performance of your products and helps you understand which items are driving revenue.
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
Conversions by Session Default Channel Group metric shows the number of completed goals divided by the total number of sessions, grouped by default channel grouping. It helps to understand which channels drive the most valuable traffic to the website.
The Active Users by Session Source metric in Google Analytics 4 provides the number of unique users who have interacted with the website or app during a specific time period, segmented by the source of their session (e.g. direct, organic search, referral, social, etc.).
The Total Ad Revenue by Country metric shows the total amount of revenue generated from advertising in different countries. It helps to identify the top-performing countries where ad campaigns are most successful.
The Total Ad Revenue by Event metric is a measure of the total revenue generated from ad events (such as ad clicks or ad impressions) during a defined time period. It provides insights into the effectiveness of ad campaigns and helps optimize ad spend.
The Total Revenue by Country metric in Google Analytics 4 measures the sum of all revenue generated from your website or app, segmented by the country of origin.