ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Session Medium using Databox, follow these steps:
The Sessions by Landing Page + Query string metric measures the number of sessions that start with a specific page on a website, providing insights into which pages are most effective at attracting visitors.
Engaged Sessions by Page Path and Query String measures the number of sessions where users engaged with a particular page on a website for a specified period of time, indicating strong interest or interest in the content.
The Active Users by Source metric provides insight into the number of unique users who interacted with your website or app, segmented by the source they originated from (like Google, Facebook, etc.) over a selected time period.
The number of distinct Users who visited your site or app during the specified Date Range split by New / Returning Users.
The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
The Views by Page Path metric shows the number of visits to each page on a website, making it easy to identify the most popular pages and track user behavior.
The Total Users by Device Category metric measures the number of users who have interacted with your website or app categorized by the type of device they are using, such as desktop, mobile, or tablet.