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Google Analytics 4 Purchase Revenue by Event

The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.

With Databox you can track all your metrics from various data sources in one place.

Purchase Revenue by Event 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchase Revenue by Event"?
The Purchase Revenue by Event is a Google Analytics 4 (GA4) metric that measures the total revenue generated by all the events associated with a purchase, such as product views, add-to-carts, and completed transactions. This metric provides insights into the effectiveness of your ecommerce efforts and helps you optimize your sales funnel. By tracking revenue by events, you can identify which actions and channels are driving the most valuable purchases and adjust your strategy accordingly.
Example: Example use case for Purchase Revenue by Event: Calculating revenue generated through a specific promotional campaign event.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase Revenue by Event in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase Revenue by Event using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase Revenue by Event on the Performance screen
  6. 6
    Get Purchase Revenue by Event performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase Revenue by Event
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Purchase Revenue by Event from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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