The Total Ad Revenue by Source metric shows the total amount of revenue generated from advertising campaigns across all sources such as search ads, display ads, social media ads, and more.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Source using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
The Transactions per Purchaser by Session Default Channel Group metric measures the average number of transactions made by a single purchaser within a session, broken down by the channel group that drove the session.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.
The Event Count per User by Device Category metric measures the average number of events triggered by individual users on a particular device category (i.e., mobile, desktop, or tablet). It helps in determining the engagement level of users on different devices, assisting in optimizing content and marketing strategies.
Purchase Revenue by Platform is a Google Analytics 4 metric that shows the revenue generated from purchases across different platforms, such as desktop, mobile, and tablet. Its main purpose is to help businesses determine which platform is generating the most revenue and optimize their marketing efforts accordingly.
The Views by Event metric in Google Analytics 4 shows the number of times a particular event (such as clicking on a button or playing a video) was triggered and resulted in a pageview or screenview. It helps understand how users interact with the website or app.
Total revenue generated from all sessions grouped by default channel (organic, direct, referral, etc.).