The Total Ad Revenue by Source metric shows the total amount of revenue generated from advertising campaigns across all sources such as search ads, display ads, social media ads, and more.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Source using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
Item Revenue is a Google Analytics 4 metric that measures the total revenue generated from individual products or items sold on your website or app. It gives you insights into the performance of your products and helps you understand which items are driving revenue.
The Active Users by Country metric helps you understand the number of engaged users per country. This metric is important to understand where your audience is located and which countries are more effective for targeting ads.
Average Purchase Revenue by Session Source shows the average revenue generated from each session, segmented by the source of the session. It helps to identify the most valuable sources of traffic for generating revenue.
ARPPU by Country is a metric that calculates the average revenue per paying user for each country where the app or game is available. It helps to understand the revenue generation potential of various countries and identify the markets with strong monetization potential.
ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.