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Google Analytics 4 Conversions by Medium

Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.

With Databox you can track all your metrics from various data sources in one place.

Conversions by Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversions by Medium"?
Conversions by Medium is a metric that measures the number of successful conversions on a website or app attributed to each marketing medium or source, such as organic search, paid search, social media, email, or referral. It helps to analyze which channels are most effective in driving conversions and which ones need improvement. This metric enables marketers to optimize their marketing strategy and budget allocation for better ROI. It is available in Google Analytics 4 and provides insights into user behavior across devices and platforms.
Example: Example: Analyzing which advertising medium drives the most conversions (e.g. email, social media, display ads) to optimize marketing spend and improve ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversions by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversions by Medium on the Performance screen
  6. 6
    Get Conversions by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversions by Medium
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Conversions by Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.
  • Category
    Website Analytics
  • Subcategory
    Conversions
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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