Conversions by Medium is a Google Analytics 4 metric that shows the number of conversions generated through different traffic sources such as organic search, paid advertising, email, social media, etc.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversions by Medium using Databox, follow these steps:
Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions from different marketing channels such as organic, direct, or referral. It helps understand which channels are driving traffic and assists in optimizing marketing efforts.
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
Engaged Sessions by Session Campaign is a metric in Google Analytics 4 that measures the number of sessions in which users engaged with your website or app content after clicking on a specific marketing campaign or source.
The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
ARPPU (Average Revenue Per Paying User) by Medium measures the average revenue earned from each paying user within a specific traffic source or marketing channel. It helps identify the most profitable sources of traffic and assists in optimizing marketing campaigns.
The Events per Session by Session Source metric shows the average number of events triggered during a session, segmented by the source of traffic that brought the user to the site. It helps identify which sources of traffic generate the highest engagement levels.
The Sessions per User by Session Source metric represents the average number of sessions generated per user from a particular source. It helps measure user engagement and the effectiveness of different marketing channels in driving repeat visits.
The Session Key Event Rate by Session Source/Medium metric in Google Analytics 4 measures the percentage of sessions where a specific key event occurred, segmented by the source/medium of the session.