ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
Engaged Sessions by Page Path and Query String measures the number of sessions where users engaged with a particular page on a website for a specified period of time, indicating strong interest or interest in the content.
Engaged Sessions by Session Source/Medium measures the number of sessions in which users actively engage with a website's content based on the specific source or medium that brought them to the site.
The Average Purchase Revenue by Platform metric is a Google Analytics 4 metric that measures the average revenue generated by each purchase transaction on your website or app, broken down by the platform used by the customer to make the purchase.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Views by Page Path metric shows the number of visits to each page on a website, making it easy to identify the most popular pages and track user behavior.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
The number of distinct Users who have logged at least one Event, regardless of whether the Site or App was in use when that Event was logged during the specified Date Range split by New / Returning Users.
Session Key Event Rate is the percentage of sessions that include a particular event key, indicating user engagement and interaction with important actions or features on a website or app.