ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Sessions by Page Path and Query String metric in Google Analytics 4 measures the number of sessions that include a specific web page path, helping to identify popular content and potential site issues.
The Session Conversion Rate is a metric that measures the percentage of sessions on a website that result in a conversion, such as a purchase or form submission. It helps businesses understand how effective their website is at driving conversions.
Item Revenue by Item name is a metric that shows the total revenue earned by each individual item sold, allowing businesses to assess the popularity and profitability of different products. This information can be used to determine which items to promote, which to discontinue, and which to adjust prices for.
The Conversions by Session Medium metric measures the number of conversions driven by each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email. It helps identify which medium is driving the most conversions and enables optimization of marketing efforts accordingly.
The Active Users by Source metric provides insight into the number of unique users who interacted with your website or app, segmented by the source they originated from (like Google, Facebook, etc.) over a selected time period.
The Event Value by Session Medium metric measures the total monetary value of events completed by users, broken down by the specific medium that brought them to the website/session, such as organic search, paid search, social media, etc.
The Views by Page Title metric in Google Analytics 4 shows how many times each page on your website was viewed by users, organized by the title of the specific page.
The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.