ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
Event Count by Session Source/Medium is a metric that shows the number of user interactions or events within a session, grouped by the specific source and medium that brought the user to the website or app. It helps analyze the effectiveness of different marketing channels in driving user engagement.
The Sessions per User by Page Path metric shows the average number of sessions per unique user for each page on your website, helping you identify which pages are driving engagement and which may need optimization.
The Total Ad Revenue by Medium metric in Google Analytics 4 measures the total revenue generated from advertising campaigns, broken down by the medium used to deliver ads (e.g. display, search, social).
Total Users by Page Path is a metric in Google Analytics 4 that shows the total number of users who accessed a particular web page on your website during a specified time period.
The User Engagement by Page Path metric measures how engaging each page on your website is to visitors, based on factors such as time spent on page, interactions, and conversions. This allows you to identify which pages are performing well and which ones may need improvements to increase user engagement.