ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Items Purchased by Session Source metric in Google Analytics4 measures the number of purchased items in a session, grouped by the source that drove traffic to your website. This metric helps you understand which sources are driving more sales and which channels need optimization to increase revenue.
Conversions by Session Default Channel Group metric shows the number of completed goals divided by the total number of sessions, grouped by default channel grouping. It helps to understand which channels drive the most valuable traffic to the website.
ARPPU by Platform is a metric that measures the average revenue per paying user on different platforms. It helps businesses understand how much revenue they are generating from users who make a purchase on each platform.
The Event Count by Session Source metric measures the total number of events triggered by each source of user sessions, providing insights into which sources generate the most engagement.
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
The Event Value by Medium metric in Google Analytics 4 measures the total value of all events attributed to each traffic source or medium, helping businesses identify the most valuable channels for conversions and revenue generation.
The Views by Session Source metric in Google Analytics 4 measures the number of page views generated by each traffic source, including direct, organic search, social media, email, and referral traffic, within a single session.
The Total Revenue by Country metric in Google Analytics 4 measures the sum of all revenue generated from your website or app, segmented by the country of origin.