ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
Engagement Rate by Event is a metric that measures the level of interaction and interest your audience has with your content. It calculates the percentage of sessions that included a specific event type, such as video views or button clicks.
The Event Value metric in Google Analytics 4 measures the overall value or importance of events that occur on your website or app. It helps to analyze the effectiveness of specific events and determine the impact they have on key performance indicators like revenue or conversion rate.
The Views by Device Category metric shows how many times your website or app was viewed on different types of devices, such as desktop, mobile, and tablet. This helps you understand how your audience is accessing your content and optimize your website or app accordingly.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.
The Total Revenue by Landing Page metric measures how much revenue each landing page on a website generates. This helps to identify the most effective pages for driving sales and optimizing marketing efforts.
Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.
The Total Users by Session Source metric indicates the number of unique users who have interacted with the website or app, grouped by the source of the session they arrived from.