ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
The Conversions by Page Path metric in Google Analytics 4 shows the number of conversions that occurred on each specific page of a website during a selected time period. This data can help identify which pages are generating the most conversions and where optimization efforts should be focused.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
Events per Session by Page Path metric is a measure of how many times an event is fired on a particular page, on average, during a single session. It helps to identify the engagement level of users on specific pages and optimize them accordingly for better conversion rates.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
The Sessions per User by Medium metric in Google Analytics 4 measures the average number of website sessions a user has on each traffic source or medium, such as organic search or social media. It helps to understand how engaged users are on different channels and which ones are driving the most traffic.
The Sessions per User by Device Category metric measures the average number of times users are accessing a website or app on a particular device type, such as desktop, mobile, or tablet.
The Total Users by Event metric shows the unique number of users who triggered a specific event on your website or app within a selected time period.