ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Conversions by Session Source metric measures the number of conversions completed on your website or app, broken down by the the source of the session.
ARPPU by Session Medium is a metric that measures the average revenue per paying user based on the traffic source (organic, paid, social, etc.) that led to the session. It gives insights into the effectiveness of different marketing channels in generating revenue.
The Event Count per User by Event metric shows the average number of times an event occurs per user over a selected period of time. This helps to understand the engagement level of users with specific events and can help identify which events are the most popular or effective in driving conversions.
The Views by Platform metric in Google Analytics 4 shows the number of views generated by each platform (such as desktop, mobile, tablet) on your website or app, helping you understand which devices are most popular among your users.
Sessions per User by Source is a metric that shows the average number of sessions per user for each traffic source. It can help you understand how engaged users are with your website or app and how effective each traffic source is at driving user behavior.
Total Ad Revenue is a metric that measures the total income generated from all types of ads on a website or app. It includes revenue from clicks, impressions, affiliate marketing, and sponsored content.
The Total Ad Revenue by Source metric shows the total amount of revenue generated from advertising campaigns across all sources such as search ads, display ads, social media ads, and more.
Total Users by Page Path is a metric in Google Analytics 4 that shows the total number of users who accessed a particular web page on your website during a specified time period.