ARPPU by Source is a Google Analytics 4 metric that measures the average revenue per paying user by the source of traffic. It helps you evaluate the value of your customer base from different sources and optimize your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ARPPU by Source using Databox, follow these steps:
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
The New Users by Event metric measures the number of unique users who triggered specific events on your website or app who had not previously visited or engaged with your property.
The Views by Session Medium metric in Google Analytics 4 shows the number of page views grouped by session medium, which helps to analyze the sources driving traffic and engagement on a website.
Total Ad Revenue is a metric that measures the total income generated from all types of ads on a website or app. It includes revenue from clicks, impressions, affiliate marketing, and sponsored content.
The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
Key Events by Session Source/Medium metric shows the number of specific actions taken by users based on where they came from (Source/Medium) in a session.
The Session Key Event Rate by Session Source/Medium metric in Google Analytics 4 measures the percentage of sessions where a specific key event occurred, segmented by the source/medium of the session.