The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sessions by Session Google Ads Keyword Text using Databox, follow these steps:
A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.
Use this Google Analytics report to analyze and share insights into your website analytics.
The Sessions by Session Source metric shows the number of sessions generated by different sources like direct traffic, organic search, referral, email, social media, paid search, etc., and helps in analyzing the effectiveness of various marketing channels in driving traffic to a website.
Sessions by Session Campaign metric shows the number of sessions attributed to each marketing campaign. It helps analyze campaign effectiveness in driving user engagement and conversions on the website.
Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.
The Conversions by Session Source metric measures the number of conversions completed on your website or app, broken down by the the source of the session.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.
The Sessions per User by Medium metric in Google Analytics 4 measures the average number of website sessions a user has on each traffic source or medium, such as organic search or social media. It helps to understand how engaged users are on different channels and which ones are driving the most traffic.
The Total Users by Page Title metric in Google Analytics 4 shows the number of unique users who have accessed a particular page on a website within a specific time period.