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Google Analytics 4
Conversions by Device Category
Conversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Conversions by Device Category"?
The Conversions by Device Category is a metric in Google Analytics 4 that shows the number of goal completions and conversion events attributed to each type of device - desktop, mobile, and tablet. It helps businesses understand which devices are most effective in driving conversions, enabling them to optimize their marketing strategies for maximum impact. By monitoring this metric, businesses can identify areas where they need to improve their website or app performance on certain devices, or adjust their ad targeting to reach the right audience on the devices that convert best.
Example: Example usecase: A mobile app company wants to know if more conversions are happening on mobile devices versus desktop devices for their latest app update. They use the Conversions by Device Category metric to compare conversion rates between mobile and desktop devices.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Conversions by Device Category in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversions by Device Category using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Conversions by Device Category on the Performance screen
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6Get Conversions by Device Category performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Conversions by Device Category
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionConversions by Device Category metric measures the number of conversions made by visitors categorized by their device types such as desktop, mobile, and tablet. This metric helps you identify which device type is driving the majority of your conversions, allowing you to optimize your website or campaigns accordingly.
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CategoryWebsite Analytics
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SubcategoryConversions
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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