Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Medium using Databox, follow these steps:
The Active Users by Source metric provides insight into the number of unique users who interacted with your website or app, segmented by the source they originated from (like Google, Facebook, etc.) over a selected time period.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
Event Count per User by Page Title is a Google Analytics 4 metric that counts the number of times users trigger specific events on a webpage, such as clicks or form submissions, divided by the number of unique users who visited the page. This metric helps identify how engaged users are with specific page titles on a website.
Purchase Revenue by Session Medium metric tracks the total revenue generated from completed purchases for each medium which brought users to your website. It helps to identify which marketing channels are generating the most revenue and optimize the marketing spend accordingly.
User Engagement by Session Source is a metric that measures how engaged users are with a website or app based on where they come from. It can help identify which sources are driving the most valuable traffic by analyzing how users interact with the site/app after arriving from each source.
The User Engagement by Event metric in Google Analytics 4 measures the level of user interaction with specific events on your website or app, helping you understand their behavior and preferences.
User Engagement Duration by Session Campaign metric measures the average time users spend interacting with a website or app during a specific marketing campaign, providing insights into user engagement and campaign effectiveness.
The Session Key Event Rate by Session Campaign metric measures the rate of key events triggered within a session attributed to specific campaign sources.