Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Medium using Databox, follow these steps:
The Sessions by Page Path and Query String metric in Google Analytics 4 measures the number of sessions that include a specific web page path, helping to identify popular content and potential site issues.
The Transactions by Session Default Channel Group metric in Google Analytics 4 shows the total number of transactions that occurred during a user session, grouped by the default channel that brought the user to the website or app.
The Transactions per Purchaser metric measures the average number of transactions made by a single purchaser within a specific time period.
The Conversions by Country metric provides information on the number of conversions achieved by users from different countries. It helps to identify which countries are generating the most value and where to focus marketing efforts.
The Engagement Rate by Device Category metric shows the level of user engagement on your website or app, segmented by device type such as desktop, mobile, or tablet.
The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from purchases on your website or app, segmented by the medium or source of traffic, such as social media, search engines, or display ads.
The Sessions per User by Medium metric in Google Analytics 4 measures the average number of website sessions a user has on each traffic source or medium, such as organic search or social media. It helps to understand how engaged users are on different channels and which ones are driving the most traffic.
The Total Ad Revenue by Source metric shows the total amount of revenue generated from advertising campaigns across all sources such as search ads, display ads, social media ads, and more.