Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Medium using Databox, follow these steps:
Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.
The Session Conversion Rate by Session Default Channel Group metric measures how often website sessions in different default channel groups lead to a conversion, such as a purchase or form submission.
The Transactions by Session Default Channel Group metric in Google Analytics 4 shows the total number of transactions that occurred during a user session, grouped by the default channel that brought the user to the website or app.
The Items Purchased metric in Google Analytics 4 measures the total number of products or items purchased by users during a given time period. This metric helps businesses understand the popularity and performance of their products or inventory.
Engaged Sessions by Session Medium measures the number of sessions on your website that had a specific level of engagement based on user behavior, filtered by the medium through which they arrived.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
The Sessions per User by Platform metric shows the average number of times a user interacts with a platform within a given time period, such as a website or mobile app. It helps track user engagement and can help identify areas for improvement.
The Total Revenue by Session Medium metric shows the total amount of revenue generated from each traffic source medium, such as organic search, referral, or paid search, during a specific period of time in Google Analytics 4.