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Google Analytics 4 Engagement Rate by Medium

Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Medium"?
The Engagement Rate by Medium metric measures how users engage with your website or app based on the medium they used to get there, such as organic search, paid search, social media, email, or referral. This metric calculates the number of engaged sessions divided by the total number of sessions, providing insight into the effectiveness of your marketing efforts across different channels. A high engagement rate indicates that users are actively interacting with your content, which can help inform your marketing strategy and optimize your digital campaigns.
Example: Engagement rate by medium can help identify which social media platforms are driving the most engaged users to a website, allowing a marketing team to target their efforts and budgets effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Medium on the Performance screen
  6. 6
    Get Engagement Rate by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Medium
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Engagement Rate by Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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