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Google Analytics 4
Engagement Rate by Medium
Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Engagement Rate by Medium"?
The Engagement Rate by Medium metric measures how users engage with your website or app based on the medium they used to get there, such as organic search, paid search, social media, email, or referral. This metric calculates the number of engaged sessions divided by the total number of sessions, providing insight into the effectiveness of your marketing efforts across different channels. A high engagement rate indicates that users are actively interacting with your content, which can help inform your marketing strategy and optimize your digital campaigns.
Example: Engagement rate by medium can help identify which social media platforms are driving the most engaged users to a website, allowing a marketing team to target their efforts and budgets effectively.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Engagement Rate by Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Engagement Rate by Medium on the Performance screen
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6Get Engagement Rate by Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Engagement Rate by Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionEngagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
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CategoryWebsite Analytics
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SubcategoryEngagement
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Date Added2021-01-19
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Default FormatPercentage
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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