Engagement Rate by Medium is a metric in GoogleAnalytics4 that measures the level of engagement users have with your website or app by different sources of traffic such as organic or paid search, social media, email, etc. It helps you understand which sources are driving the highest engagement and adjust your marketing efforts accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Medium using Databox, follow these steps:
The Transactions per Purchaser metric measures the average number of transactions made by a single purchaser within a specific time period.
Event Count by Session Campaign is a metric that shows the total number of events triggered within a session that originated from a particular campaign source or medium. It helps measure the effectiveness of campaigns by tracking user engagement through events.
The New Users by Session Source metric shows the number of users who had their first session on your website or app during the specified time period, grouped by the source of their referral to your site or app.
The Purchase Revenue by Page Title metric measures the total revenue generated by purchases made on specific pages of a website. It helps identify which pages are the most effective in driving revenue and informs website optimization strategies.
The Total Ad Revenue by Platform metric measures the sum of all revenue generated from advertising across different platforms, such as desktop and mobile, within a specified period of time, providing insights into the effectiveness of ad campaigns and platform performance.
Total Users by Platform measures the number of unique users who accessed your website or app from different devices or operating systems such as desktop, mobile, tablet, Android, iOS, etc.
User Engagement is a metric that measures how much time and effort users spend on a website or app. It encompasses various actions such as pageviews, session duration, bounce rate, and more, helping businesses understand how their content and UX impact user behavior.
The User Engagement by Country metric measures how actively users from different countries interact with a website or app. It considers metrics like session duration, pages per session, and bounce rates, and provides insights into user behavior across geographic regions.