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Google Analytics 4 Sessions by Medium

Sessions by Medium is a Google Analytics 4 metric that shows the number of sessions from different marketing channels such as organic, direct, or referral. It helps understand which channels are driving traffic and assists in optimizing marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Sessions by Medium 2.190,879

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About
Technical Details

The Sessions by Medium metric in Google Analytics 4 measures the number of sessions or visits to your website, grouped by the medium that users arrived from. The medium is the category of the traffic source, such as organic search, referral, or social media. This metric helps you understand which channels are driving traffic to your website and can inform your marketing strategy.

Example: Example use case: Analyzing the number of sessions generated by organic search, paid search, and social media to determine the most effective channel for driving website traffic.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Sessions by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Sessions by Medium using Databox, follow these steps:

1
Connect Google Analytics 4 that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Sessions by Medium on the Performance screen
6
Get Sessions by Medium performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Sessions by Medium

Goals

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