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Google Analytics 4 Engagement Rate by Session Source

Engagement Rate by Session Source is a metric that measures the level of engagement (interactions per session) of users segmented by their source of traffic (organic, paid, social, etc.). It helps identify the sources that bring the most engaged users.

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Engagement Rate by Session Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Session Source"?
The Engagement Rate by Session Source metric in Google Analytics 4 measures the level of user engagement by calculating the total number of engaged sessions (i.e., sessions with multiple page views, events, or goals completed) divided by the total number of sessions, broken down by the source of the session (e.g., direct, organic search, paid search, email, etc.). This metric helps you understand which sources of traffic are driving the most engaged users to your site.
Example: Engagement Rate by Session Source can help an ecommerce site understand which marketing channels are driving higher engagement on its site email vs. social, for instance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Session Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Session Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Session Source on the Performance screen
  6. 6
    Get Engagement Rate by Session Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Session Source
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Engagement Rate by Session Source from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Engagement Rate by Session Source is a metric that measures the level of engagement (interactions per session) of users segmented by their source of traffic (organic, paid, social, etc.). It helps identify the sources that bring the most engaged users.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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