Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Platform using Databox, follow these steps:
The Sessions by Landing Page + Query string metric measures the number of sessions that start with a specific page on a website, providing insights into which pages are most effective at attracting visitors.
The Events per Session by Platform metric in Google Analytics 4 measures the total number of events triggered during a session, grouped by the platform on which the session occurs (e.g. desktop, mobile, tablet). This metric can reveal insights into user engagement levels across different platforms.
The Events per Session by Session Medium metric in Google Analytics 4 measures the average number of events triggered during a user session, grouped by the medium through which the user came to the site (such as organic search, social media, or email). It helps you understand which acquisition channels are driving more user engagement and interaction with your website or app.
The Purchase Revenue by Event metric measures the total amount of revenue generated from purchases attributed to specific events, such as product clicks or add to cart actions, in a given time period.
The Views by Session Source metric in Google Analytics 4 measures the number of page views generated by each traffic source, including direct, organic search, social media, email, and referral traffic, within a single session.
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
The Total Ad Revenue by Device Category metric measures the total revenue generated from advertising across different device categories such as mobile, desktop and tablet.
Total Users by Session Medium metric in Google Analytics 4 measures the number of unique users who visited the website over a given period and are segmented by the session medium (e.g. organic search, paid search, direct traffic, etc.).