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Google Analytics 4 Engagement Rate by Platform

Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Engagement Rate by Platform"?
The Engagement Rate by Platform is a metric in Google Analytics 4 that measures the level of user engagement on different platforms such as website, mobile app, or social media channels. This metric is calculated by dividing the total number of engaged sessions by the total number of sessions on each platform. It provides insights into which platforms are generating the highest level of engagement, allowing businesses to optimize their marketing strategy for maximum impact.
Example: Engagement rate by platform can help company X identify which social media platform is producing the most engaged users for their marketing campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Platform on the Performance screen
  6. 6
    Get Engagement Rate by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Platform
Google Analytics 4 integration with Databox Track Engagement Rate by Platform from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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