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Google Analytics 4 Engagement Rate by Platform

Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Platform"?
The Engagement Rate by Platform is a metric in Google Analytics 4 that measures the level of user engagement on different platforms such as website, mobile app, or social media channels. This metric is calculated by dividing the total number of engaged sessions by the total number of sessions on each platform. It provides insights into which platforms are generating the highest level of engagement, allowing businesses to optimize their marketing strategy for maximum impact.
Example: Engagement rate by platform can help company X identify which social media platform is producing the most engaged users for their marketing campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Platform using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Platform on the Performance screen
  6. 6
    Get Engagement Rate by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Engagement Rate by Platform from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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