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Google Analytics 4
Engagement Rate by Platform
Engagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Engagement Rate by Platform"?
The Engagement Rate by Platform is a metric in Google Analytics 4 that measures the level of user engagement on different platforms such as website, mobile app, or social media channels. This metric is calculated by dividing the total number of engaged sessions by the total number of sessions on each platform. It provides insights into which platforms are generating the highest level of engagement, allowing businesses to optimize their marketing strategy for maximum impact.
Example: Engagement rate by platform can help company X identify which social media platform is producing the most engaged users for their marketing campaign.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Engagement Rate by Platform in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Platform using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Engagement Rate by Platform on the Performance screen
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6Get Engagement Rate by Platform performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Engagement Rate by Platform
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionEngagement Rate by Platform measures the level of user engagement with a website or app across different platforms (such as desktop, mobile, or tablet) as a percentage of total sessions. It helps identify which platform is yielding the highest level of engagement and can guide optimization efforts to improve overall user experience.
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CategoryWebsite Analytics
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SubcategoryEngagement
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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The Sessions by Session Medium metric reports the number of sessions generated by each traffic medium, such as organic search, paid search, social media, or referral. It helps identify the most effective channels in driving website traffic and assists in optimizing marketing efforts.
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Engaged Sessions by Session Source
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Event Count by Page Title
The Event Count by Page Title metric in Google Analytics 4 is a measurement of how many times a specific event was triggered on a particular page. This is useful for understanding which pages are driving user engagement and can aid in optimizing website performance.
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Event Count per User by Session Source
The Event Count per User by Session Source metric measures the average number of events triggered by each user, segmented by the source of the session. It helps to understand the engagement levels of users from different traffic sources.
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