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Google Analytics 4
Total Ad Revenue by Session Medium
The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Total Ad Revenue by Session Medium"?
The Total Ad Revenue by Session Medium metric calculates the total revenue generated from advertising for each medium that brings traffic to a website. It provides insights into which session medium is driving the most revenue through advertisements. This metric helps marketers optimize their ad spend by focusing on the most profitable mediums and improving user experience for those channels.
Example: Total Ad Revenue by Session Medium metric can be used to compare revenue generated from different ad campaigns across various mediums such as display ads, social media ads, and search ads to determine their effectiveness and adjust ad spend accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Total Ad Revenue by Session Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Ad Revenue by Session Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Total Ad Revenue by Session Medium on the Performance screen
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6Get Total Ad Revenue by Session Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Total Ad Revenue by Session Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionThe Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
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Default FormatPrefixCurrency
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Cumulative SupportYes
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UnitsYes
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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