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Google Analytics 4 Total Ad Revenue by Session Medium

The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).

With Databox you can track all your metrics from various data sources in one place.

Total Ad Revenue by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Ad Revenue by Session Medium"?
The Total Ad Revenue by Session Medium metric calculates the total revenue generated from advertising for each medium that brings traffic to a website. It provides insights into which session medium is driving the most revenue through advertisements. This metric helps marketers optimize their ad spend by focusing on the most profitable mediums and improving user experience for those channels.
Example: Total Ad Revenue by Session Medium metric can be used to compare revenue generated from different ad campaigns across various mediums such as display ads, social media ads, and search ads to determine their effectiveness and adjust ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Ad Revenue by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Ad Revenue by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Ad Revenue by Session Medium on the Performance screen
  6. 6
    Get Total Ad Revenue by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Ad Revenue by Session Medium
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Total Ad Revenue by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Total Ad Revenue by Session Medium metric measures the total revenue generated from advertising by each session medium (e.g. organic search, paid search, email, etc.).
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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