Average Duration is the average length of time a call lasts in seconds, excluding any hold time or call transfers. It helps measure agent efficiency and customer engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration using Databox, follow these steps:
This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.
Total Calls is a CallRail metric that tracks the total number of calls received through your CallRail tracking numbers.
The Missed Calls metric in CallRail refers to the number of calls received by your business that were not answered or picked up. This metric is important for tracking missed opportunities and identifying areas for improvement in your call answering and handling processes.
The Missed Calls by Company metric shows the number of calls that went unanswered or were abandoned by customers for a specific company in a given time period.
The Answered Calls metric tracks the total number of incoming calls that were answered by your team or automated system within a specific period of time.
The Answered Calls by Keyword metric in CallRail shows the number of calls that were answered and attributed to specific keywords used in advertising or marketing efforts. This helps businesses understand which keywords are driving the most phone calls and adjust their campaigns accordingly.
The First Time Callers by Campaign metric in CallRail tracks the number of unique callers who are calling for the first time, grouped by each specific marketing campaign that generated the call.
The First Time Callers by Landing Page metric shows the number of unique callers who called for the first time after landing on a specific webpage, providing insight into the effectiveness of various website pages in generating new leads for your business.
The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).