Average Duration is the average length of time a call lasts in seconds, excluding any hold time or call transfers. It helps measure agent efficiency and customer engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration using Databox, follow these steps:
This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.
The Total Calls by Referrer metric shows the number of calls that were attributed to each source, such as websites, campaigns, or ads, providing insights into which sources are driving the most calls to your business.
The Missed Calls by Campaign metric in CallRail shows the number of calls that were not answered by a member of your team, grouped by marketing campaign. This helps to identify which campaigns generate the most missed opportunities.
The Answered Calls by Company metric in CallRail tracks the total number of calls answered by each individual company within your account. It helps to assess the overall call volume and performance of each company.
First Time Callers is a CallRail metric that counts the number of unique callers who have never called your business before during a specific time period.
This metric tracks the number of first-time callers who were referred by a specific source, such as a website or advertisement. It helps evaluate the effectiveness of marketing efforts in generating new leads.
Leads by Source is a CallRail metric that tracks the number of leads generated by each source of marketing or advertising, providing insights into which channels are driving the most conversions and helping businesses optimize their marketing spend.
The Form Submissions by Company metric tracks the number of form submissions made by different companies through your website's forms, helping you identify which companies are showing interest in your offerings.
The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.