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CallRail is a call tracking and analytics platform that helps businesses understand their phone call interactions from various marketing campaigns, providing valuable insights to optimize marketing strategies and improve sales performance.

Call analytics for data-driven Marketers to make more informed advertising decisions.

CallRail tracks calls from both online and offline campaigns: paid search, digital advertising, direct mail, print, radio, TV, and more.

With Databox, your most important CallRail KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. Be on top of the call conversion, take actions, remain organized and stay in control of your lead generation process.

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        API Details

        Metric Builder

        • Metric builder available
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        • What kind of Lead types are available via API from the Lead Attribution Report in CallRail?

          Only Qualified leads are available to retrieve from CallRail API. There is no parameter available to filter out leads by type. Due to this limitation, only Qualified leads will be visible in Databox. Raw Leads will not be visible.

        • Limitation of ‘All Time’ Date Range for CallRail Metrics

          Due to technical limitations, the Date Range ‘All Time’ will return a maximum of 36 months of historical data for all CallRail Metrics.

        • Data discrepancies for CallRail Metrics due to CallRail API rate limits

          CallRail API limits the number of requests to the API made by an account on an hourly and daily basis. Hitting these rate limits can result in missing data for CallRail metrics in Databox, in metrics not syncing regularly and also in error messages denoting that daily or hourly rate limits have been hit.

          The default rate limits for API requests are:

          • 1,000 requests per hour
          • 10,000 requests per day

          In case the default rate limits are exceeded, the sync frequency for the CallRail Data Source in Databox can be reduced. The sync frequency can be changed following these steps.
          An additional step that the CallRail account owner can take is to reach out to CallRail Support and request to have the default rate limits increased.

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