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CallRail First Time Callers by Campaign

The First Time Callers by Campaign metric in CallRail tracks the number of unique callers who are calling for the first time, grouped by each specific marketing campaign that generated the call.

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First Time Callers by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "First Time Callers by Campaign"?
The First Time Callers by Campaign metric in CallRail measures the number of unique first-time callers who were driven to call your business by a specific marketing campaign. This metric helps marketers understand the effectiveness of their marketing campaigns in reaching a new audience and generating new leads. It provides valuable insights into which campaigns are successful at driving new business, as well as identifying opportunities for improvement and optimization. By tracking this metric over time, you can measure the success of your marketing efforts in driving new customer acquisition and identify areas for growth.
Example: A local law firm may use the First Time Callers by Campaign metric to determine which advertising campaigns are generating the most leads from individuals who have never contacted their firm before. They can then optimize their marketing strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track First Time Callers by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track First Time Callers by Campaign using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put First Time Callers by Campaign on the Performance screen
  6. 6
    Get First Time Callers by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of First Time Callers by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    The First Time Callers by Campaign metric in CallRail tracks the number of unique callers who are calling for the first time, grouped by each specific marketing campaign that generated the call.
  • Category
    Help Desk
  • Subcategory
    Customers
  • Date Added
    2017-09-13
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    a/{account_id}/calls/summary.json

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