DataboxDatabox Databox

CallRail Average Duration by Campaign

The Average Duration by Campaign metric shows the average length of time that phone calls from a specific campaign last, helping to measure the effectiveness of marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Average Duration by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Duration by Campaign"?
The Average Duration by Campaign metric in CallRail measures the average amount of time a call lasts for each specific campaign. This metric helps businesses understand which campaigns are generating longer or shorter calls, allowing them to analyze call quality and make informed decisions about their marketing strategies. A longer call duration may indicate higher engagement with the caller, while a shorter call duration may suggest that the marketing message needs to be adjusted.
Example: The Average Duration by Campaign metric can be used to compare the effectiveness of different marketing campaigns in terms of how long customers spend on the phone, potentially highlighting areas for improvement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Campaign using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Campaign on the Performance screen
  6. 6
    Get Average Duration by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Campaign
CallRail integration with Databox Track Average Duration by Campaign from CallRail in Databox GET STARTED

Basics

  • Description
    The Average Duration by Campaign metric shows the average length of time that phone calls from a specific campaign last, helping to measure the effectiveness of marketing efforts.
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13
  • Default Format
    Duration
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    a/{account_id}/calls/summary.json

Track all of your key business metrics from one screen

GET STARTED
Databox app preview