The Average Duration by Keyword metric shows the average length of time that a call lasts for each specific keyword that was used by the caller to find your business.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration by Keyword using Databox, follow these steps:
This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.
The Total Calls by Referrer metric shows the number of calls that were attributed to each source, such as websites, campaigns, or ads, providing insights into which sources are driving the most calls to your business.
The Missed Calls by Keyword metric in CallRail measures the number of missed phone calls that came in from callers searching for specific keywords used in your ads, allowing you to optimize your marketing strategy for better results.
The Answered Calls by Referrer metric shows which sources are driving the most successful calls, indicating which marketing channels are to be focused on for optimal results.
The First Time Callers by Landing Page metric shows the number of unique callers who called for the first time after landing on a specific webpage, providing insight into the effectiveness of various website pages in generating new leads for your business.
The Leads by Campaign metric shows the number of leads generated by each call tracking campaign, providing insight into which campaigns are most effective at driving leads.
The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).
The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
Value by Form assigns a monetary value to each form submission, helping businesses track the financial impact of online inquiries and focus on high-value leads for greater ROI.