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CallRail Average Duration by Keyword

The Average Duration by Keyword metric shows the average length of time that a call lasts for each specific keyword that was used by the caller to find your business.

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Average Duration by Keyword 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Duration by Keyword"?
The Average Duration by Keyword metric in CallRail measures the average length of time that a call lasts for each specific keyword that you have set up in your campaign. This metric can help you to understand which keywords are generating the longest and most valuable conversations with your customers, as well as which keywords may need some adjustments in order to improve your overall call quality. By analyzing this data, you can make informed decisions about how to optimize your campaigns and increase your overall ROI.
Example: A roofing company can use the Average Duration by Keyword metric to identify which keywords lead to longer calls, indicating higher interest and potential for sales conversion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Keyword using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Keyword on the Performance screen
  6. 6
    Get Average Duration by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Keyword
CallRail integration with Databox Track Average Duration by Keyword from CallRail in Databox GET STARTED

CallRail Average Duration by Keyword included in Dashboard Templates 1

  • Live view

    CallRail Source & Keyword Performance

    This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.

    CallRail

Basics

  • Description
    The Average Duration by Keyword metric shows the average length of time that a call lasts for each specific keyword that was used by the caller to find your business.
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13
  • Default Format
    Duration
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    a/{account_id}/calls/summary.json

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