The Average Duration by Keyword metric shows the average length of time that a call lasts for each specific keyword that was used by the caller to find your business.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration by Keyword using Databox, follow these steps:
This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.
Total Calls is a CallRail metric that tracks the total number of calls received through your CallRail tracking numbers.
Total Calls by Company is a metric in CallRail that shows the total number of calls received by a specific company or business. It helps track call volume trends and can be useful for monitoring call center performance, campaign effectiveness, and overall business growth.
Total Calls by Source is a metric that shows the total number of calls received by a business, categorized by the different sources or marketing channels that drove those calls.
The Missed Calls by Keyword metric in CallRail measures the number of missed phone calls that came in from callers searching for specific keywords used in your ads, allowing you to optimize your marketing strategy for better results.
The Answered Calls by Campaign metric shows the number of calls that were answered, categorized by the campaign that generated each call.
The First Time Callers by Campaign metric in CallRail tracks the number of unique callers who are calling for the first time, grouped by each specific marketing campaign that generated the call.
Average Duration is the average length of time a call lasts in seconds, excluding any hold time or call transfers. It helps measure agent efficiency and customer engagement.
Value by Call Source tracks the monetary value by source of the call, helping businesses measure the financial impact of phone interactions and identify high-value leads for greater revenue.