The Average Duration by Keyword metric shows the average length of time that a call lasts for each specific keyword that was used by the caller to find your business.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Duration by Keyword using Databox, follow these steps:
This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.
The Total Calls by Landing Page metric measures the number of phone calls generated by visitors who landed on specific pages of your website. This helps you determine which pages are driving the most phone calls and optimize your marketing efforts accordingly.
The Missed Calls by Company metric shows the number of calls that went unanswered or were abandoned by customers for a specific company in a given time period.
The Answered Calls by Source metric in CallRail is a measure of how many incoming calls were answered by each source of your advertising or marketing efforts. This helps you evaluate which sources are most effective in generating calls.
The First Time Callers by Campaign metric in CallRail tracks the number of unique callers who are calling for the first time, grouped by each specific marketing campaign that generated the call.
The Leads by Referrer metric in CallRail shows the number of leads generated by each referral source, providing valuable insights into which marketing channels are driving the most conversions.
Average Duration is the average length of time a call lasts in seconds, excluding any hold time or call transfers. It helps measure agent efficiency and customer engagement.
The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
Value by Form assigns a monetary value to each form submission, helping businesses track the financial impact of online inquiries and focus on high-value leads for greater ROI.