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CallRail Average Duration by Source

The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).

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Average Duration by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Duration by Source"?
The Average Duration by Source metric in CallRail calculates the average length of time that each call from a specific source lasts. It is a useful metric for analyzing the effectiveness of marketing campaigns and identifying which sources are generating high-quality, long-duration calls.
Example: Average Duration by Source can be used to determine if calls from a specific marketing channel are leading to longer conversations with customers, indicating higher intent or better targeting.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Source using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Source on the Performance screen
  6. 6
    Get Average Duration by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Source
CallRail integration with Databox Track Average Duration by Source from CallRail in Databox GET STARTED

CallRail Average Duration by Source included in Dashboard Templates 1

  • Live view

    CallRail Overview Dashboard

    This dashboard shows the responsiveness of your sales team to incoming calls. It also shows where new calls originate.

    CallRail

Basics

  • Description
    The Average Duration by Source metric measures the average length of time a call lasts, broken down by the source that drove the call (such as Google Ads or Facebook).
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13
  • Default Format
    Duration
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    a/{account_id}/calls/summary.json

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