Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
Here’s the thing: having the right goals is crucial for any team’s success — not just a sales team. Without a measurable outcome in mind, ...
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
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