Improving Performance

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23 Copywriting Tips for Improving the Effectiveness of Your Website
Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...

Author's avatar by Jessica Malnik | Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...

Author's avatar by Jessica Malnik | Sep 12, 2023
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
Social Media

12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...

Author's avatar by Archita Sharma | Apr 26, 2023
How to Set Long-Term Marketing Goals (And Actually Hit Them)
Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Have you ever avoided setting long-term marketing goals because you’re not confident you can hit them? Don’t worry, you’re not alone. Many marketers feel that ...

Author's avatar by Elise Dopson | May 17, 2022
18 Tips for Increasing Your Customer Lifetime Value (CLTV)
Sales

18 Tips for Increasing Your Customer Lifetime Value (CLTV)

Let’s get straight to the point. There are two ways to grow your business – first, by acquiring new customers, and second, by retaining existing ...

Author's avatar by Archita Sharma | Nov 15, 2021
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Did you know that 40% of office workers spend a quarter of their week on repetitive tasks?  Tools like Zapier allow you and your team ...

Author's avatar by Jessica Malnik | Jun 21, 2024
Include These 16 Metrics in Your Email Marketing Reporting
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...

Author's avatar by Jessica Malnik | Mar 27, 2023
The 22 Email Marketing KPIs to Track the Performance of Your Campaign
Marketing

The 22 Email Marketing KPIs to Track the Performance of Your Campaign

Email is, without a doubt, an effective marketing channel for attracting, engaging, and connecting with your prospective and existing customers. In fact, 31% of B2B ...

Author's avatar by Elise Dopson | Sep 28, 2023
43 SEO Agencies We Recommend & The SEO Services They Offer
Agencies

43 SEO Agencies We Recommend & The SEO Services They Offer

“Who’s the best SEO agency?”  Many companies, at one time or another, find themselves scouring their networks for referrals to the best SEO agencies out ...

Author's avatar by Masooma Memon | Jul 12, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one?  In addition, customer retention ...

Author's avatar by Jessica Malnik | Apr 25, 2023
Cleanup Your Bad CRM Data Like the Pros Dore
Marketing

Cleanup Your Bad CRM Data Like the Pros Dore

Data and marketing. The two go together like peanut butter and jelly.  Why? Clean, complete and accurate data is the key to marketing personalization and ...

Author's avatar by Belynda Cianci | Jul 18, 2024
Ecommerce Profit Margins: 15 Ways to Improve Your Store’s Gross Profit
Sales

Ecommerce Profit Margins: 15 Ways to Improve Your Store’s Gross Profit

Struggling to improve your eCommerce store's gross profit? 40 experts explain how they increased gross profit of their eCommerce stores.

Author's avatar by Maham S. Chappal | Dec 6, 2022
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