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SEO vs. PPC – Which Strategy is Right for Your Business
Marketing

SEO vs. PPC – Which Strategy is Right for Your Business

When it comes to digital marketing, there are plenty of ways to get visitors to your website. However, the two most common forms are SEO ...

Author's avatar by Maham S. Chappal | Dec 6, 2021
8 Best Tools & Tips for Managing Your Sales Pipeline Effectively
Sales

8 Best Tools & Tips for Managing Your Sales Pipeline Effectively

Best sales teams achieve their revenue goals, plan their work efficiently, and still get more time to optimize their existing processes. Do you know how? ...

Author's avatar by Archita Sharma | May 13, 2022
19 Examples of Successful Affiliate Marketing Campaigns
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...

Author's avatar by Jessica Malnik | Apr 26, 2023
14 Essential Things You Should Include in a Marketing Reporting Meeting
Marketing

14 Essential Things You Should Include in a Marketing Reporting Meeting

Marketing reporting meetings can be a little tricky to conduct.  However, as your business and team grow, when it comes to Marketing Reporting, the need ...

Author's avatar by Maham S. Chappal | Apr 23, 2024
20 Tips for Optimizing your Homepage for Search Engines
Marketing

20 Tips for Optimizing your Homepage for Search Engines

Homepage SEO can be challenging. But it’s not impossible. With the right keywords used naturally and strategically in your copy, fast page loading speed, a ...

Author's avatar by Masooma Memon | Apr 19, 2023
24 Underrated Google Analytics Features You Should Use More Often
Analytics

24 Underrated Google Analytics Features You Should Use More Often

Google Analytics is a platform that enables you to track, observe, and analyze your website data. With different Google Analytics features, you get to see ...

Author's avatar by Archita Sharma | Nov 24, 2022
28 Expert Tips for Conducting Social Media Audits
Social Media

28 Expert Tips for Conducting Social Media Audits

A social media audit is a great tool to help you both set and improve your social media marketing strategy over time.  An audit doesn’t ...

Author's avatar by Jessica Malnik | Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...

Author's avatar by Jessica Malnik | Jan 20, 2023
52 Expert Tips for Managing Your Content Editorial Calendar Efficiently
Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Building a useful content editorial calendar isn’t rocket science. Sure, it’s tough work. It’s got the thinking gears in your brain spinning – figuring out ...

Author's avatar by Masooma Memon | Jan 31, 2023
37 Marketers Share Their Favorite Marketing Design Software
Agencies

37 Marketers Share Their Favorite Marketing Design Software

You don’t necessarily need a degree in design to create graphics for your blog posts, design professional lead magnets, or create videos for your social ...

Author's avatar by Tamara Omerovic | Apr 12, 2023
30 Content Engagement Metrics to Keep an Eye On
Analytics

30 Content Engagement Metrics to Keep an Eye On

Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...

Author's avatar by Jessica Malnik | Aug 2, 2024
Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting
Marketing

Shopify Guide: Best Shopify Features, Metrics & Tips for Dashboards & Reporting

If you are selling products online, Shopify is definitely one of the e-commerce solutions to consider because it’s easy to set up, it’s secure and ...

Author's avatar by Archita Sharma | Dec 16, 2022
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