Improving Performance

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Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)
Analytics

Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)

Want to know what separates good marketing agencies from exceptional ones? It is how they analyze and communicate marketing performance. This is easier said than ...

Author's avatar by Jessica Malnik | May 22, 2023
Top 17 Essential Free Marketing Tools
Marketing

Top 17 Essential Free Marketing Tools

Learn how free tools can help you achieve big marketing goals without stretching your budget. Have you ever spent hours struggling with design tools, manually ...

Author's avatar by Alexander B. Pavlinek | Dec 1, 2024
Shopify Reporting Guide: How to Get the Most Out of Built-In Shopify Reports
Reporting

Shopify Reporting Guide: How to Get the Most Out of Built-In Shopify Reports

Managing a Shopify store comes with a lot of moving parts, and it can be tricky to keep track of how your store is performing. ...

Author's avatar by Djordje Cvijovic | Jan 2
Save Your Business From Churn: 9 Churn Risk Factors to Identify
Analytics

Save Your Business From Churn: 9 Churn Risk Factors to Identify

Accurate churn risk prediction can make the difference between a successful business and a struggling one. The thing is: your marketing strategies can effectively attract ...

Author's avatar by Masooma Memon | Mar 26, 2022
How to Develop an Actionable Customer Insight Report Your Whole Team Can Use
Reporting

How to Develop an Actionable Customer Insight Report Your Whole Team Can Use

Done right, customer insight reports provide a deeper understanding of both what your customers need and why they need it. Here's how to create one that rocks!

Author's avatar by Lily Ugbaja | Nov 30, 2022
Best Reporting Practices to Different Management Levels
Reporting

Best Reporting Practices to Different Management Levels

Wondering how to prepare a management report? First things first, ask yourself: who is this report for? Our recent original research about business reporting showed ...

Author's avatar by Masooma Memon | Mar 8, 2023
12 Customer Support Tools for an Unstoppable Service Desk
Sales

12 Customer Support Tools for an Unstoppable Service Desk

When we asked customer support experts about their work, we discovered that many of them have small teams. Almost 60% of our respondents said they ...

Author's avatar by Melissa King | Sep 4, 2024
7 Ways to Improve Your Performance With KPI Scorecards
Reporting

7 Ways to Improve Your Performance With KPI Scorecards

Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...

Author's avatar by Jessica Malnik | Apr 20, 2022
How to Create a KPI Report in Google Sheets? Step-by-Step Guide
Reporting

How to Create a KPI Report in Google Sheets? Step-by-Step Guide

Marketing, sales, HR, accounting, finance, research and development. All of these departments in your company have specific goals to achieve and use KPIs to track ...

Author's avatar by Filip Stojanovic | May 29, 2024
Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
Analytics

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...

Author's avatar by Melissa King | Sep 8, 2023
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Marketing

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...

Author's avatar by Masooma Memon | Mar 21, 2023
How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide
Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Every good salesman knows that in order to sell your product, you first have to know your customers. While drawing traffic to your website through ...

Author's avatar by Filip Stojanovic | Dec 9, 2022
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