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Sales Forecast Report: How to Create One and What Should You Include?
Reporting

Sales Forecast Report: How to Create One and What Should You Include?

Being optimistic about the future of your company is great and it can have a big influence on the morale of both your employees and ...

Author's avatar by Filip Stojanovic | May 21, 2022
8 PPC Metrics You Should Track to Improve Campaign Performance
Analytics

8 PPC Metrics You Should Track to Improve Campaign Performance

If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...

Author's avatar by Jessica Malnik | May 16, 2022
Don’t Know How to Interpret Your Data? Use This Playbook to Master Data Management
Analytics

Don’t Know How to Interpret Your Data? Use This Playbook to Master Data Management

Data is everywhere. Whether you’re an executive, a manager, or just trying to keep your head above water in your day-to-day job, the chances are ...

Author's avatar by Jeremy Moser | Jun 26, 2024
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Author's avatar by Stefana Zaric | Sep 5, 2023
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
Goal Setting

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen.  While this can work, it ...

Author's avatar by Jessica Malnik | Nov 24, 2022
Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goal Setting

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Author's avatar by Masooma Memon | May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
Analytics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...

Author's avatar by Masooma Memon | May 5, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
Analytics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Author's avatar by Masooma Memon | May 12, 2023
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
Marketing

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business

Think about when you make non-routine purchases. Where do you learn about solutions to your needs and desires? Which sources do you consult to make ...

Author's avatar by Sam O'Brian | May 12, 2023
How to Measure Your Share of Voice on Social Media
Social Media

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Author's avatar by Masooma Memon | Mar 13, 2023
Business Intelligence Reporting: Definition, Benefits and Best Practices
Analytics

Business Intelligence Reporting: Definition, Benefits and Best Practices

Business intelligence reporting is a highly sought-after set of skills in the data industry. In fact, we surveyed dozens of analysts and business intelligence professionals ...

Author's avatar by Djordje Cvijovic | Apr 15, 2024
How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices
Analytics

How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices

Have you ever wondered what your audience is actually searching for on your site? I’m not talking about Google searches (which you could track in ...

Author's avatar by Djordje Cvijovic | Nov 13, 2023
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