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How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices
Analytics

How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices

The main ingredient of a successful business recipe is data. And what better way to obtain important data than by using Google Analytics. In the ...

Author's avatar by Filip Stojanovic | May 29, 2024
7 Effective Cold Prospecting Strategies For SaaS Sales
Marketing

7 Effective Cold Prospecting Strategies For SaaS Sales

Are you sending 5-paragraph emails to stone-cold prospects? What about following up 5+ times in a week across multiple channels? Or, sending passive-aggressive emails just ...

Author's avatar by Jessica Malnik | May 13, 2022
The 2022 State of Facebook Ads Performance
Research Report

The 2022 State of Facebook Ads Performance

In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...

Author's avatar by Nevena Rudan | Aug 3, 2023
7 Ecommerce Personalization Examples to Help You Come Up with Your Own
Marketing

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

Did you know that 56.86% of people think that an eCommerce business cannot be successful without personalization? And, 43.14% of respondents think that customers are ...

Author's avatar by Jessica Malnik | Dec 16, 2022
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...

Author's avatar by Jessica Malnik | Jun 15, 2024
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
Analytics

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.

Author's avatar by Lily Ugbaja | Dec 16, 2022
Marketing Audit Report: What Are They and How to Make One?
Reporting

Marketing Audit Report: What Are They and How to Make One?

The marketing strategy in your business is what makes or breaks the success of your products and services. In fact, according to Databox’s state of ...

Author's avatar by Filip Stojanovic | Sep 7, 2023
From Rookie to Smart Cookie: How to Be a Better Marketer in 2022
Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

Become a marketer, and you’ll never run out of work. Americans were projected to spend 250 billion USD on marketing in 2021 — and that’s ...

Author's avatar by Melissa King | Apr 17, 2023
13 Marketing Habits of Successful Small Business Owners
Marketing

13 Marketing Habits of Successful Small Business Owners

Want to up your marketing game? How about improving your marketing habits? As cliché as this sounds: marketing habits can either make or break a ...

Author's avatar by Masooma Memon | May 8, 2023
14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022
Management

14 Best Agency Project Management Tools to Manage Projects Efficiently in 2022

Choosing the best project management tool for your business can seem like an uphill task, we help you narrow down your choices in this post.

Author's avatar by Lily Ugbaja | Dec 13, 2022
Best PPC Tools to Increase Your Ad Presence in 2022
Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...

Author's avatar by Jessica Malnik | Feb 21, 2022
10 Key Operational Metrics to Track for Better Business Results
Analytics

10 Key Operational Metrics to Track for Better Business Results

Track not just any operational metrics, but the ones that can provide insights to reduce costs, turnover, or increase profits when improved.

Author's avatar by Lily Ugbaja | May 5, 2022
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