The Orders by New vs returning customers metric compares the number of orders made by new customers to those made by returning customers. It helps track customer loyalty, acquisition efforts, and sales growth potential.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Orders by New vs Returning Customers using Databox, follow these steps:
Shopify dashboard template which will give you insights and a complete control over your Shopify store.
Use this Shopify report to share important ecommerce performance metrics around orders, sales, products, customers, and more.
Shopify metrics in Databox are Event type metrics and Databox obtains the relevant data based on calculations of data for the specific event entity, such as an Order. Each entity received via the API will be stored in our database as a separate entry and each entry will have its own timestamp associated with it – the moment the event occurred. As a consequence, in cases when the Order that occurred in the past is edited, changed, or deleted in the Shopify User Interface after it has already been completed and synced to Databox, Databox cannot report on such historical data changes, which will result in discrepancies when data from Shopify is compared to values in Databox for the past Date Range.
Shopify can distinguish between returning and new customers differently in their User Interface than Databox can from their API, therefore the data discrepancy might be present for this metric in the following case.
Databox obtains data on the current state of a customer, so if the customer had never placed an order before and then placed two separate orders one after the other in the selected Date Range, Databox sees it as a ‘Returning’ customer with value 2 (Orders) present in the API. This would then indicate that both these orders were made from a ‘Returning’ customer, which is not technically correct since the first order made by the customer should be counted as made by a ‘New’ customer.
Hence, in Databox the value for the ‘Returning’ dimension will be higher and the value for the ‘New’ dimension lower than in the Shopify User Interface when the new customer is making multiple orders right after their first purchase.
Pending (Unprocessed) Orders metric in Shopify refers to the number of orders that have been created by customers but are yet to be fulfilled or shipped out. These orders require action from the store owner or staff to process and fulfill them.
Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
The Net Sales by Product Vendor metric shows the total sales revenue generated by each vendor that contributed to the sale of products on the Shopify store.
The Orders by Billing Country metric shows the number of orders placed by customers based on their billing country. It helps track the geographic distribution of sales and is useful in making decisions related to marketing and advertising strategies.
Number of Shipping Charges associated with a Sale or return during the specified Date Range.
Total number of Customers gained.
Abandoned checkouts metric refers to the number of customers who added items to their cart but failed to complete the purchase, which can help merchants identify potential issues in the checkout process.
This metric shows the number of units sold per specific variation (e.g. color, size) of a product. It helps measure the popularity of each variant and informs inventory management decisions.