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Pardot Prospects by Campaign

The Prospects by Campaign metric shows the number of prospects generated by each marketing campaign, helping to measure the effectiveness of different marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Prospects by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Prospects by Campaign"?
The Prospects by Campaign metric in Pardot measures the number of distinct prospects who have interacted with a specific marketing campaign. It provides insight into the effectiveness of a campaign in generating engagement from potential customers and helps marketers identify which campaigns are driving the most leads. This data can be used to optimize marketing efforts and allocate resources more effectively to campaigns that are generating the most interest and leads.
Example: Prospects by Campaign metric helps measure campaign effectiveness. For instance, it can show how many new prospects were generated through a particular email campaign in a given time frame.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Prospects by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Prospects by Campaign using Databox, follow these steps:

  1. 1
    Connect Pardot that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Prospects by Campaign on the Performance screen
  6. 6
    Get Prospects by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Prospects by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pardot integration with Databox Track Prospects by Campaign from Pardot in Databox GET STARTED

Pardot Prospects by Campaign included in Dashboard Templates 1

  • Live view

    Salesforce Pardot Opportunities & Prospects

    This dashboard template, you're able to track your most important leads, monitor their growth, and reveal which campaigns have been most productive.

    Pardot

General

  • Description
    The Prospects by Campaign metric shows the number of prospects generated by each marketing campaign, helping to measure the effectiveness of different marketing efforts.
  • Category
    Marketing Automation
  • Subcategory
    Contacts
  • Date Added
    2020-10-01

Specification

  • Metric Type
    event
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 year ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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