The Opportunities Amount by Probability metric in Pardot shows the estimated revenue based on the probability of an opportunity closing.
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The Opportunities metric in Pardot measures the revenue potential of sales opportunities associated with a prospect or customer.
Opportunities by Campaign is a Pardot metric that measures the number of closed deals and revenue generated by each marketing campaign.
Opportunities Amount is the total potential revenue that can be generated from a qualified lead or prospect in Pardot.
The Prospects metric in Pardot counts the number of unique individuals who have shown interest in your brand by filling out a form, visiting a landing page or engaging with your marketing efforts.
The Prospects by Country metric shows the number of prospects in your database based on the country they are located in. It helps identify target markets and prioritize marketing efforts.
Prospects by Company shows the number of unique prospects associated with each company in your database, providing insight into the size and quality of your target accounts.
The Prospects by Assignee metric helps you understand how many prospects each user is responsible for, providing visibility into workload balances and potential opportunities for reprioritization.
The Forms metric measures the number of times a Pardot form has been submitted, indicating the level of engagement with a company's marketing campaigns.