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Pardot Cost by Campaign

Cost by Campaign is a metric that shows the total cost associated with a specific marketing campaign within Pardot, helping you track your expenses and optimize your budget.

With Databox you can track all your metrics from various data sources in one place.

Cost by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost by Campaign"?
The Cost by Campaign metric measures the total expense incurred for a marketing campaign in Pardot. This includes expenses like advertising, promotional materials, and other direct costs associated with the campaign. It allows marketers to calculate the ROI of a campaign by comparing the cost to the revenue generated. This metric helps organizations identify which campaigns are the most cost-effective and make informed decisions for future marketing efforts.
Example: The Cost by Campaign metric can be used to determine the ROI of a particular marketing campaign by calculating the cost of the campaign and comparing it to the revenue generated by the campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost by Campaign using Databox, follow these steps:

  1. 1
    Connect Pardot that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost by Campaign on the Performance screen
  6. 6
    Get Cost by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Pardot integration with Databox Track Cost by Campaign from Pardot in Databox GET STARTED

General

  • Description
    Cost by Campaign is a metric that shows the total cost associated with a specific marketing campaign within Pardot, helping you track your expenses and optimize your budget.
  • Category
    Marketing Automation
  • Subcategory
    Campaigns
  • Date Added
    2020-10-01

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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