Cost by Campaign is a metric that shows the total cost associated with a specific marketing campaign within Pardot, helping you track your expenses and optimize your budget.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost by Campaign using Databox, follow these steps:
The Total Visitors metric in Pardot provides the total number of unique visitors to a website over a specific period of time. It can help track website traffic and analyze visitor behavior to optimize marketing strategies.
The Opportunities metric in Pardot measures the revenue potential of sales opportunities associated with a prospect or customer.
The Opportunities by Probability metric in Pardot displays the estimated likelihood of closing a deal, based on the probability assigned to each opportunity.
Opportunities Amount by Status is a metric that shows the monetary value of all opportunities in your Pardot account, broken down by their current status (e.g. closed won, closed lost, open).
Opportunities Amount by Campaign is a performance metric in Pardot that measures the total value of opportunities generated from a specific marketing campaign.
The Opportunities Amount by Probability metric in Pardot shows the estimated revenue based on the probability of an opportunity closing.
The Prospects metric in Pardot counts the number of unique individuals who have shown interest in your brand by filling out a form, visiting a landing page or engaging with your marketing efforts.
Prospects by Company shows the number of unique prospects associated with each company in your database, providing insight into the size and quality of your target accounts.