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Pardot Opportunities by Probability

The Opportunities by Probability metric in Pardot displays the estimated likelihood of closing a deal, based on the probability assigned to each opportunity.

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Opportunities by Probability 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Opportunities by Probability"?
Opportunities by Probability is a metric that measures the likelihood of an opportunity closing based on a percentage assigned by the sales team. It allows businesses to track potential revenue and prioritize their efforts towards opportunities that are more likely to convert into sales. A higher probability percentage indicates a more solid opportunity, while a lower percentage may require more follow-up and nurturing to close. This metric is a crucial tool for sales teams to manage their pipeline effectively and make data-driven decisions to maximize their success.
Example: A sales manager uses Opportunities by Probability to identify which deals are most likely to close, so they can prioritize their team's efforts on those high-probability deals first.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Opportunities by Probability in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opportunities by Probability using Databox, follow these steps:

  1. 1
    Connect Pardot that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opportunities by Probability on the Performance screen
  6. 6
    Get Opportunities by Probability performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opportunities by Probability
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    The Opportunities by Probability metric in Pardot displays the estimated likelihood of closing a deal, based on the probability assigned to each opportunity.
  • Category
    Marketing Automation
  • Subcategory
    Opportunities
  • Date Added
    2020-10-01

Specification

  • Metric Type
    event
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 year ago to now.
  • Retroactive Data Updates
    Existing data is purged in favor of the most recent synced data.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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