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Outreach Opens

The Opens metric measures the number of times an email or newsletter has been opened by recipients, indicating their interest in the content and the effectiveness of the subject line and preview text.

With Databox you can track all your metrics from various data sources in one place.

Opens 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Opens"?
The Opens metric refers to the number of times an email has been successfully opened by a recipient. This metric is used to measure the effectiveness of an email marketing campaign and can help in gauging the level of engagement and interest among the target audience. It is one of the key metrics for any outreach campaign as it can provide insights into the success of the subject line, messaging, and overall effectiveness of the email content. Overall, the Opens metric can help improve outreach strategies by allowing marketers to optimize their emails and improve engagement rates.
Example: The Opens metric can be used to track the success of a newsletter campaign by measuring how many recipients opened the email and engaged with its content.
This metric has one or more equivalents:
SendGrid integration with Databox Opens
Outreach integration with Databox Opens (Sequence)

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Opens in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opens using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opens on the Performance screen
  6. 6
    Get Opens performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opens
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Outreach integration with Databox Track Opens from Outreach in Databox GET STARTED

Outreach Opens included in Dashboard Templates 1

  • Live view

    Outreach Email Delivery Overview

    This template will provide you with greater visibility of your email delivery and engagement metrics.

    Outreach

General

  • Description
    The Opens metric measures the number of times an email or newsletter has been opened by recipients, indicating their interest in the content and the effectiveness of the subject line and preview text.
  • Category
    Marketing Automation
  • Subcategory
    Opens
  • Date Added
    2019-01-10

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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