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Microsoft Advertising Average Position by Ad Group

Average Position by Ad Group is a metric that provides the average position of ads within an ad group. It helps advertisers analyze the competitiveness of their ads and make data-driven decisions to optimize their ad campaigns.

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Average Position by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Position by Ad Group"?
The Average Position by Ad Group metric in BingAds shows the average ranking of all ads within a specific ad group compared to other ads in the same auction. This metric can help advertisers understand the relative visibility of their ads on search engine results pages (SERPs), as well as inform bid adjustments and ad optimization strategies to improve ad performance and increase clicks and conversions. A higher average position generally indicates better visibility and may lead to more clicks and conversions, but may also be more expensive.
Example: A clothing store wants to know which ad group is performing better for their summer collection. They use the Average Position by Ad Group metric to see which ad group has a higher average position on the search results page.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Position by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Position by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Position by Ad Group on the Performance screen
  6. 6
    Get Average Position by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Position by Ad Group
Microsoft Advertising integration with Databox Track Average Position by Ad Group from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    Average Position by Ad Group is a metric that provides the average position of ads within an ad group. It helps advertisers analyze the competitiveness of their ads and make data-driven decisions to optimize their ad campaigns.
  • Category
    Advertising
  • Subcategory
    Position
  • Date Added
    2017-09-25
  • Default Format
    0.#
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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