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Microsoft Advertising Average Position by Ad

Average Position is a metric used in BingAds that shows where ads appear in relation to other ads on search result pages. It is calculated based on the ad's impressions, clicks, and relevance to search queries. A lower average position indicates a higher ranking, while a higher average position indicates a lower ranking.

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Average Position by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Position by Ad"?
The Average Position by Ad metric is a measure of where your ad appears in comparison to other ads in the search results pages. It is calculated by taking the average position of each ad and weighting it by its impressions. For example, if an ad appears in the top position for half of its impressions and the second position for the other half, then its average position would be 1.5. A higher average position means your ad is showing higher up on the page, while a lower average position means it's showing below other ads. This metric can help you optimize your campaign by identifying areas where you need to improve your ad ranking to increase visibility and clicks.
Example: A company wants to know the performance of their ads in search results. They use Average Position by Ad metric to understand how often their ads are appearing at the top or bottom of the search results pages.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Position by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Position by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Position by Ad on the Performance screen
  6. 6
    Get Average Position by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Position by Ad
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Average Position by Ad from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    Average Position is a metric used in BingAds that shows where ads appear in relation to other ads on search result pages. It is calculated based on the ad's impressions, clicks, and relevance to search queries. A lower average position indicates a higher ranking, while a higher average position indicates a lower ranking.
  • Category
    Advertising
  • Subcategory
    Position
  • Date Added
    2017-09-25
  • Default Format
    0.#
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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