The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
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Used to show comparisons between values.
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LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Reactions represents the overall engagement received, including likes, comments, and shares. This metric helps gauge content performance and audience interaction.
Total Clicks is a metric on LinkedIn Company Pages that measures the total number of clicks on your page's content, including website links, videos, and posts. It shows how engaging and effective your content is in driving user interaction.
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
The Engagements by Page Update metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks, split up by Page Updates. It reflects how much your audience is interacting with your posts.
The Company Home Page Views by Region metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Regions (this includes areas, cities, and countries).
The Career Page Views (desktop) by Company Size metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Company Sizes.
Total Engagement Rate by Page Update measures the average engagement received over the lifespan of an update on LinkedIn Company Pages, showing the overall performance of content.
Total video views with play-pause cycles for at least 3 seconds split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.