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LinkedIn Company Pages Followers by Function

The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.

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Followers by Function 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Followers by Function"?
Followers by Function on LinkedIn Company Pages shows the breakdown of followers based on their job functions. This metric provides valuable insights into the demographics of your audience, helping you tailor your content to meet their needs and interests. Understanding the functions of your followers can guide your content strategy and engagement efforts to attract and retain the right audience.
Example: Example: Utilize Followers by Function to identify which departments within your organization have the highest engagement on your LinkedIn Company Page.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Followers by Function in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Followers by Function using Databox, follow these steps:

  1. 1
    Connect LinkedIn Company Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Followers by Function on the Performance screen
  6. 6
    Get Followers by Function performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Followers by Function
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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LinkedIn Company Pages integration with Databox Track Followers by Function from LinkedIn Company Pages in Databox GET STARTED

LinkedIn Company Pages Followers by Function included in Dashboard Templates 2

  • Live view

    LinkedIn Company Pages Overview

    LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.

    LinkedIn Company Pages
  • Live view

    LinkedIn Page Demographics Overview

    Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.

    LinkedIn Company Pages

LinkedIn Company Pages Followers by Function included in Report Templates 1

  • Details

    LinkedIn Pages Advanced Report Template

    Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.

    LinkedIn Company Pages

General

  • Description
    The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
  • Category
    Social Media
  • Subcategory
    Followers
  • Date Added
    2017-01-16

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Why is there a mismatch between LinkedIn Total Followers and breakdown metrics?

    The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.

    LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance:
    – A user may list more than one location in their profile.
    – They might hold multiple job positions simultaneously.
    – They could list several professional roles.

    As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.

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