The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Followers by Function using Databox, follow these steps:
LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
The Engagements metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks. It reflects how much your audience is interacting with your posts.
Company Home Page Views (mobile) metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand.
The Career Page Unique Views metric measures the number of distinct users who visit the Careers section of your company's page. It counts individual visitors, excluding repeat visits from the same user, and helps assess how many unique users are exploring your job opportunities and career-related content.
Total Clicks by Page Update metric measures the total number of clicks (engagement) on a specific LinkedIn Company Page update, providing insights into the effectiveness of the content and audience interest.
The total time watched for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play.