Total Reactions represents the overall engagement received, including likes, comments, and shares. This metric helps gauge content performance and audience interaction.
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To track Total Reactions using Databox, follow these steps:
Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
Reactions by Page Update measures the total number of reactions (like, love, celebrate, etc.) received on your LinkedIn Company Page posts, giving insights into audience engagement and sentiment.
Total Company Home Page Views (desktop) by Seniority metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Seniorities.
The Career Page Views (desktop) by Function metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Functions.
The Career Page Views (mobile) metric tracks the total number of visits to the Careers section of your company's page from mobile devices. It helps monitor mobile user engagement with your job opportunities and company-related career content.
The time watched for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play.