LinkedIn Company Pages
Engagement Rate The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate using Databox, follow these steps:
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Performance ScreenMonitor followers, reach, engagement, and more across Instagram, LinkedIn, and Facebook. Designed for content strategists, marketing teams, and leadership to track performance and shape social strategy.
LinkedIn Company Pages
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
LinkedIn Company Pages
The Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
LinkedIn Company Pages
The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
LinkedIn Company Pages
The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
LinkedIn Company Pages
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
LinkedIn Company Pages
Company Home Page Views (mobile) metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand.
LinkedIn Company Pages
The Custom Button Clicks (desktop) metric tracks the total number of times users click on a custom button (such as "Visit Website" or "Contact Us") from desktop devices. This helps measure how effectively your call-to-action drives engagement and traffic from desktop users.
LinkedIn Company Pages
The time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.
