The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate using Databox, follow these steps:
Total Shares metric on LinkedIn Company Pages measures how many times your company updates have been shared by your page followers or other LinkedIn users.
Followers by Company Size metric categorizes a company's LinkedIn followers based on the size of their own company, providing insights into the types of organizations that are interested in the content and updates shared by the company.
The Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
Followers by Industry shows the breakdown of your LinkedIn Company Page followers by their industry. It helps you understand the professional backgrounds of your audience.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
Total All Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
The Career Page Views (mobile) metric tracks the total number of visits to the Careers section of your company's page from mobile devices. It helps monitor mobile user engagement with your job opportunities and company-related career content.
The Custom Button Clicks (mobile) metric measures the total number of times users click on a custom button (such as "Learn More" or "Apply Now") from mobile devices. This metric helps assess the effectiveness of your calls-to-action and user engagement on mobile platforms.