The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate using Databox, follow these steps:
Monitor followers, reach, engagement, and more across Instagram, LinkedIn, and Facebook. Designed for content strategists, marketing teams, and leadership to track performance and shape social strategy.
Followers by Industry shows the breakdown of your LinkedIn Company Page followers by their industry. It helps you understand the professional backgrounds of your audience.
The Recent Page Updates by Title metric on LinkedIn Company Pages shows the most recent content posted by the page in a chronological list format, allowing visitors to quickly see the latest updates.
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
The Engagements by Page Update metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks, split up by Page Updates. It reflects how much your audience is interacting with your posts.
Total Company Home Page Views (mobile) by Function metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Functions.
Total Company Home Page Views (mobile) by Company Size metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Company Sizes.
The Total Engagements by Page Update metric tracks the total interactions (likes, comments, shares, and clicks) received for each specific update or post on your company page. This metric provides insights into which content resonates most with your audience, helping you evaluate the performance of individual updates.
The total time the video was watched split by up Videos. Video auto-looping will continue to increase this metric for each subsequent play.