The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate using Databox, follow these steps:
The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
The Company Home Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
Total Company Home Page Views (mobile) by Function metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Functions.
Total Company Home Page Views (desktop) by Company Size metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Company Sizes.
The Career Page Unique Views metric measures the number of distinct users who visit the Careers section of your company's page. It counts individual visitors, excluding repeat visits from the same user, and helps assess how many unique users are exploring your job opportunities and career-related content.
The Custom Button Clicks (mobile) metric measures the total number of times users click on a custom button (such as "Learn More" or "Apply Now") from mobile devices. This metric helps assess the effectiveness of your calls-to-action and user engagement on mobile platforms.
The time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.
Total unique viewers who made engaged plays on the video split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.