The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate using Databox, follow these steps:
Shares by Page Update measures the number of times your Company Page updates have been shared by LinkedIn members, providing insights into engagement and reach of your content.
All Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
The Company Home Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
The Company Home Page Unique Views metric tracks the number of distinct users who visit your company's home page. It helps gauge how many individual people are exploring your company profile, excluding repeat visits from the same user. This metric provides insight into the reach and visibility of your page.
Total Company Home Page Views (desktop) by Seniority metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Seniorities.
The Career Page Views (desktop) by Function metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Functions.
The Career Page Unique Views metric measures the number of distinct users who visit the Careers section of your company's page. It counts individual visitors, excluding repeat visits from the same user, and helps assess how many unique users are exploring your job opportunities and career-related content.
Unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months.