Total Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
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Used to show a simple Metric or to draw attention to one key number.
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To track Total Unique Impressions using Databox, follow these steps:
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
The All Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
The Company Home Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
The Career Page Views metric tracks the total number of times users visit the Careers section of your company's LinkedIn page. This metric helps assess interest in job opportunities, company culture, and employee-related content, providing insight into how many users are exploring potential career options with your company.
The Custom Button Clicks (desktop) metric tracks the total number of times users click on a custom button (such as "Visit Website" or "Contact Us") from desktop devices. This helps measure how effectively your call-to-action drives engagement and traffic from desktop users.
The total time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.