Total Unique Impressions measures how many individual users have seen your content on LinkedIn Company Pages, counting each person only once regardless of how many times they viewed it.
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Used to show a simple Metric or to draw attention to one key number.
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To track Total Unique Impressions using Databox, follow these steps:
Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
The Total Updates metric on LinkedIn Company Pages tracks the total number of posts, articles, and any other content shared on the page. It serves as a measure of overall activity and engagement.
Impressions by Page Update metric shows the total number of times your updates are viewed. It helps track the reach and visibility of your content on LinkedIn Company Pages.
The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
The Career Page Views (desktop) metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms.
Total Engagement Rate by Page Update measures the average engagement received over the lifespan of an update on LinkedIn Company Pages, showing the overall performance of content.
Video views with play-pause cycles for at least 3 seconds split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.