The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
Top Posts by Comments Count is a metric that reveals the Instagram posts with the highest number of comments. It helps businesses gauge the audience's engagement level with their content and identify popular topics or trends.
The New Posts by Media Type metric measures the number of new posts created on Instagram by the type of media shared, such as photos, videos, carousels, or reels.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
The Comments metric on Instagram measures the number of times users have interacted with a post by leaving a comment, indicating engagement and creating opportunities for conversations and connections.
Total Story Reach by Story is a metric that measures the number of unique accounts who viewed your Instagram Stories. It shows how many individuals were reached by each specific Story, providing insight into the engagement levels of your content.
Total Story Profile Activity by Story metric measures engagement within each Instagram story, tracking views, taps forward/back, replies, and exits. Helpful for analyzing story performance and audience interaction.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
Total Reel Saves is a metric on Instagram that measures how many times users have saved your Reel video to their collections. It shows high engagement and interest in your content.