The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
Instagram dashboard template provides you with insights about your overall account health and performance and will help you to know more about your Instagram followers.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
The New Posts by Comments Count metric is a measure of the number of new posts created by an InstagramBusiness account that have received the highest number of comments within a specified time period.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
The Phone Call Click metric measures the number of times users click on the phone number on your Instagram Business profile to make a call. It helps businesses track the effectiveness of their contact information and optimize their profile for better customer engagement.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Total Story Replies by Story metric measures the number of direct message responses received from followers in response to a specific Instagram story. It reflects audience engagement and interaction with your content.
Total Reel Comments by Reel is a metric that measures the total number of comments left on a Reel video on Instagram. It shows engagement and indicates how well the content resonates with the audience.
The Total Reel View Time metric measures the total amount of time users have spent watching your Reels video content on Instagram. It indicates the engagement level and impact of your Reels on your audience.