The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
The Saved metric on Instagram measures the number of times users have saved your posts to view later. It indicates the level of interest and engagement your content is generating.
Total Story Follows is a metric on Instagram that measures the number of users who followed your account after viewing your Instagram Stories. It shows the effectiveness of your Stories in converting viewers into followers.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.
The Total Reel Initial Plays metric measures the total number of times a specific Instagram Reel was played, including instances where users watched at least 3 seconds. It provides insights into the reach and engagement of individual Reels, helping businesses assess which content resonates with their audience. Tracking this metric allows you to optimize future posts for better engagement, identify trends, and understand audience behavior to improve your Reel content strategy for maximum impact and reach.