The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
The New Posts by Comments Count metric is a measure of the number of new posts created by an InstagramBusiness account that have received the highest number of comments within a specified time period.
Views refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple Views.
The Phone Call Click metric measures the number of times users click on the phone number on your Instagram Business profile to make a call. It helps businesses track the effectiveness of their contact information and optimize their profile for better customer engagement.
The Get Directions Clicks metric measures the number of times users clicked on the "Get Directions" button on your Instagram Business profile to find directions to your physical location.
Total Reel Comments by Reel is a metric that measures the total number of comments left on a Reel video on Instagram. It shows engagement and indicates how well the content resonates with the audience.
Aggregated Reel Plays Count by Reel is a metric that shows the total number of times all reels have been played on your Instagram Business account. It helps track overall engagement with your reel content.