The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The New Following metric measures the number of accounts that started following your business within the last week.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
The Replies metric on Instagram measures the number of direct responses to your business's Stories or direct messages. It indicates engagement and allows for direct communication with followers.
Total Story Profile Activity by Story metric measures engagement within each Instagram story, tracking views, taps forward/back, replies, and exits. Helpful for analyzing story performance and audience interaction.
Total Reel Shares by Reel is a metric that measures the number of times an Instagram Reel has been shared by other users, indicating the reach and engagement of the content.