The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
The New Posts by Comments Count metric is a measure of the number of new posts created by an InstagramBusiness account that have received the highest number of comments within a specified time period.
Total Views by Story is a metric that tracks the number of times each individual story in your Instagram Stories collection has been viewed by users. It helps measure the performance and engagement of each story element.
The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
The Comments metric on Instagram measures the number of times users have interacted with a post by leaving a comment, indicating engagement and creating opportunities for conversations and connections.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.