The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
The Posts by Media Type metric shows the distribution of your Instagram posts by category: whether it's photo, video, carousel or story.
Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
The New Posts by Media Type metric measures the number of new posts created on Instagram by the type of media shared, such as photos, videos, carousels, or reels.
Total Views by Story is a metric that tracks the number of times each individual story in your Instagram Stories collection has been viewed by users. It helps measure the performance and engagement of each story element.
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
Total Reel Shares by Reel is a metric that measures the number of times an Instagram Reel has been shared by other users, indicating the reach and engagement of the content.