Instagram Business
Total Followers by Gender The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenThis template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
Instagram Business
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
Instagram Business
Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
Instagram Business
Top Posts by Comments Count is a metric that reveals the Instagram posts with the highest number of comments. It helps businesses gauge the audience's engagement level with their content and identify popular topics or trends.
Instagram Business
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
Instagram Business
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
Instagram Business
The Comments By New Post metric tracks the number of comments received on newly created posts, providing insights into audience engagement with your latest Instagram content.
Instagram Business
Total Story Replies by Story metric measures the number of direct message responses received from followers in response to a specific Instagram story. It reflects audience engagement and interaction with your content.
Instagram Business
Total Reel Reach is a metric on Instagram that measures the total number of unique accounts that have viewed your Reel video content within a specific timeframe. It indicates the size of your Reel audience.
