The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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Instagram dashboard template provides you with insights about your overall account health and performance and will help you to know more about your Instagram followers.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
Total Followers by City is a metric that measures the number of followers a business account has in specific cities. It helps businesses understand which cities they have a strong social media presence in and can assist with tailoring content to those audiences.
The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
The New Posts by Comments Count metric is a measure of the number of new posts created by an InstagramBusiness account that have received the highest number of comments within a specified time period.
The Replies metric on Instagram measures the number of direct responses to your business's Stories or direct messages. It indicates engagement and allows for direct communication with followers.
Total Story Replies by Story metric measures the number of direct message responses received from followers in response to a specific Instagram story. It reflects audience engagement and interaction with your content.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.
The Total Reel View Time metric measures the total amount of time users have spent watching your Reels video content on Instagram. It indicates the engagement level and impact of your Reels on your audience.