The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
Total Story Interactions by Story measures the level of engagement on your Instagram stories by tracking the interactions such as taps, replies, shares, and swipe-ups on each individual story post. It helps analyze content performance and audience interest.
Total Reel Replays Count by Reel is a metric that measures the number of times viewers have replayed a specific Instagram Reel video. It helps track engagement and identify popular content for future use.
The Total Reel View Time metric measures the total amount of time users have spent watching your Reels video content on Instagram. It indicates the engagement level and impact of your Reels on your audience.