The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
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To track Total Followers by Gender using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers by Country metric measures the number of Instagram followers in a specific country, providing insights into the audience reach and engagement of an Instagram business account in different geographic regions.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
Website Clicks is a metric in Instagram Business that measures the number of clicks on a link to your website from your Instagram profile or posts. It helps in measuring the effectiveness of driving traffic to your website.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Total Story Reach by Story is a metric that measures the number of unique accounts who viewed your Instagram Stories. It shows how many individuals were reached by each specific Story, providing insight into the engagement levels of your content.
Total Story Shares by Story is a metric that measures the number of times your Instagram Stories have been shared by others. It reflects the engagement and reach of your Stories among your audience.
Total Reel Views by Reel measures the number of views a specific Reel video has received on Instagram, with a minimum of 3 seconds per view. This metric provides insights into the popularity and engagement level of individual Reel posts, helping businesses assess audience interaction.