The Total Followers by Gender metric on Instagram provides a breakdown of the number of followers a business account has based on the gender of the followers. This can help businesses better understand their audience and tailor their content accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers by Gender using Databox, follow these steps:
This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has the ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
The New Following metric measures the number of accounts that started following your business within the last week.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.
Total Story Impressions by Story is a metric that tracks the number of times each individual story in your Instagram Stories collection has been viewed by users. It helps measure the performance and engagement of each story element.
Total Story Replies by Story metric measures the number of direct message responses received from followers in response to a specific Instagram story. It reflects audience engagement and interaction with your content.
Total Story Shares by Story is a metric that measures the number of times your Instagram Stories have been shared by others. It reflects the engagement and reach of your Stories among your audience.
The Total Reel Initial Plays metric measures the total number of times a specific Instagram Reel was played, including instances where users watched at least 3 seconds. It provides insights into the reach and engagement of individual Reels, helping businesses assess which content resonates with their audience. Tracking this metric allows you to optimize future posts for better engagement, identify trends, and understand audience behavior to improve your Reel content strategy for maximum impact and reach.