Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Top Posts by Likes Count using Databox, follow these steps:
If there are hidden ‘Like Counts’ in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will not display any data in Databox. If ‘Like Counts’ are available in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will represent the count of the likes on each post. However, due to Instagram Business API limitations, only organic likes will be counted (likes received without the use of paid promotions). Boosted and paid likes are not included. Read more on metric limitations here. This is because the API only reports organic interaction metrics. Interactions on ads containing a media object are not counted. Learn more here.
The same limitations apply to the metric ‘New Posts by Likes Count’.
The New Followers metric refers to the number of individuals who have decided to follow an Instagram account over a specific time period. It can help assess audience growth and the effectiveness of content and marketing efforts.
The New Posts by Media Type metric measures the number of new posts created on Instagram by the type of media shared, such as photos, videos, carousels, or reels.
The Reach metric on Instagram measures the total number of unique accounts that have viewed your content, indicating the size and scope of your audience.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
The Get Directions Clicks metric measures the number of times users clicked on the "Get Directions" button on your Instagram Business profile to find directions to your physical location.
Accounts Engaged is a metric that measures the total number of unique accounts that have interacted with your Instagram Business account within a specific time frame, including likes, comments, and shares.
Total Story Follows is a metric on Instagram that measures the number of users who followed your account after viewing your Instagram Stories. It shows the effectiveness of your Stories in converting viewers into followers.
Total Story Profile Activity by Story metric measures engagement within each Instagram story, tracking views, taps forward/back, replies, and exits. Helpful for analyzing story performance and audience interaction.