Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Top Posts by Likes Count using Databox, follow these steps:
If there are hidden ‘Like Counts’ in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will not display any data in Databox. If ‘Like Counts’ are available in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will represent the count of the likes on each post. However, due to Instagram Business API limitations, only organic likes will be counted (likes received without the use of paid promotions). Boosted and paid likes are not included. Read more on metric limitations here. This is because the API only reports organic interaction metrics. Interactions on ads containing a media object are not counted. Learn more here.
The same limitations apply to the metric ‘New Posts by Likes Count’.
The New Posts by Media Type metric measures the number of new posts created on Instagram by the type of media shared, such as photos, videos, carousels, or reels.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
Total Story Follows is a metric on Instagram that measures the number of users who followed your account after viewing your Instagram Stories. It shows the effectiveness of your Stories in converting viewers into followers.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.
Total Story Interactions by Story measures the level of engagement on your Instagram stories by tracking the interactions such as taps, replies, shares, and swipe-ups on each individual story post. It helps analyze content performance and audience interest.
Total Reel Replays Count by Reel is a metric that measures the number of times viewers have replayed a specific Instagram Reel video. It helps track engagement and identify popular content for future use.
The Total Reel Initial Plays metric measures the total number of times a specific Instagram Reel was played, including instances where users watched at least 3 seconds. It provides insights into the reach and engagement of individual Reels, helping businesses assess which content resonates with their audience. Tracking this metric allows you to optimize future posts for better engagement, identify trends, and understand audience behavior to improve your Reel content strategy for maximum impact and reach.