Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Top Posts by Likes Count using Databox, follow these steps:
If there are hidden ‘Like Counts’ in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will not display any data in Databox. If ‘Like Counts’ are available in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will represent the count of the likes on each post. However, due to Instagram Business API limitations, only organic likes will be counted (likes received without the use of paid promotions). Boosted and paid likes are not included. Read more on metric limitations here. This is because the API only reports organic interaction metrics. Interactions on ads containing a media object are not counted. Learn more here.
The same limitations apply to the metric ‘New Posts by Likes Count’.
The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
Profile Links Taps measures the number of times someone tapped on the links in your Instagram profile. It shows how engaging your profile is and if it drives traffic to your website or other platforms.
Total Story Navigation measures the number of times viewers move forward or backward through your Instagram Stories. It helps evaluate content engagement and pinpoint high-performing segments.
Total Story Profile Visits by Story metric on Instagram shows the total number of times people have visited your profile after viewing one of your stories. It helps measure the effectiveness of your story content in driving traffic to your profile.
Total Story Shares by Story is a metric that measures the number of times your Instagram Stories have been shared by others. It reflects the engagement and reach of your Stories among your audience.
Total Reel Likes by Reel is a metric that shows the number of likes a particular Reel has received on Instagram. It helps businesses gauge audience engagement and performance of their Reel content.