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Instagram Business Top Posts by Likes Count

Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.

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Top Posts by Likes Count 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Top Posts by Likes Count"?
The Top Posts by Likes Count metric on Instagram Business refers to the number of likes on a post. It is used to identify the most popular content based on audience engagement. This metric can help businesses understand the type of content that resonates with their followers and improve their social media strategy accordingly. The higher the number of likes, the more people have engaged with that post, and the more popular it is. By analyzing the top posts with the most likes, businesses can gain insights into their audience's preferences and create more engaging content in the future.
Example: A fashion brand can use the Top Posts by Likes Count metric to identify which posts featuring their latest collection receive the most engagement from their audience, and use this information to inform future content and product development strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Top Posts by Likes Count in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Top Posts by Likes Count using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Top Posts by Likes Count on the Performance screen
  6. 6
    Get Top Posts by Likes Count performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Top Posts by Likes Count
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Instagram Business integration with Databox Track Top Posts by Likes Count from Instagram Business in Databox GET STARTED

General

  • Description
    Top Posts by Likes Count is a metric that shows the Instagram posts with the highest number of likes over a specific period of time. It helps businesses understand what type of content their followers engage with most and can guide their future content strategy.
  • Category
    Social Media
  • Subcategory
    Posts
  • Date Added
    2018-05-06

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Missing data in Databox for metric ‘Top Posts by Likes Count’ from Instagram Business Data Source

    If there are hidden ‘Like Counts’ in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will not display any data in Databox.
    If ‘Like Counts’ are available in the Instagram Business Account, the metric ‘Top Posts by Likes Count’ will represent the count of the likes on each post. However, due to Instagram Business API limitations, only organic likes will be counted (likes received without the use of paid promotions). Boosted and paid likes are not included. Read more on metric limitations here.
    This is because the API only reports organic interaction metrics. Interactions on ads containing a media object are not counted. Learn more here.

    The same limitations apply to the metric ‘New Posts by Likes Count’.

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