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New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.

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New SQLs 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "New SQLs"?
New SQLs (Sales Qualified Leads) is a Hubspot metric that tracks the number of leads that have been identified as meeting certain criteria and deemed ready for sales outreach. These criteria typically include engagement with marketing content, explicit interest in the company's offerings, and fit with the company's ideal customer profile. By monitoring New SQLs, organizations can gauge the effectiveness of their marketing efforts in identifying and nurturing high-quality leads, and can optimize their sales processes to prioritize outreach to these leads.
Example: 10 New SQLs were generated last week from leads who attended the webinar and filled out the demo request form.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New SQLs in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New SQLs using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New SQLs on the Performance screen
  6. 6
    Get New SQLs performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New SQLs
HubSpot Marketing integration with Databox Track New SQLs from HubSpot Marketing in Databox GET STARTED

HubSpot Marketing New SQLs included in Dashboard Templates 1

  • Live view

    Marketing Overview (HubSpot & Google Analytic 4)

    This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.

    HubSpot Marketing Google Analytics 4

HubSpot Marketing New SQLs included in Report Templates 1

  • Details

    HubSpot Marketing Advanced Report

    Use this HubSpot Marketing advanced report to share high-level and in-depth metrics of your website and email performance. Present key metrics like Visits, Leads, MQLs, Emails Opened, and more.

    HubSpot Marketing

Basics

  • Description
    New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.
  • Category
    Marketing
  • Date Added
    2015-07-09
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.hubapi.com/analytics/v2/reports/sources/{time_period1}/{time_period2}

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