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HubSpot Marketing New SQLs

New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.

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  • About
  • Technical Details
What is "New SQLs"?
New SQLs (Sales Qualified Leads) is a Hubspot metric that tracks the number of leads that have been identified as meeting certain criteria and deemed ready for sales outreach. These criteria typically include engagement with marketing content, explicit interest in the company's offerings, and fit with the company's ideal customer profile. By monitoring New SQLs, organizations can gauge the effectiveness of their marketing efforts in identifying and nurturing high-quality leads, and can optimize their sales processes to prioritize outreach to these leads.
Example: 10 New SQLs were generated last week from leads who attended the webinar and filled out the demo request form.
This metric has one or more equivalents:
HubSpot Marketing integration with Databox New SQLs (w/o Offline Source)

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New SQLs in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New SQLs using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New SQLs on the Performance screen
  6. 6
    Get New SQLs performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New SQLs
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
HubSpot Marketing integration with Databox Track New SQLs from HubSpot Marketing in Databox GET STARTED

HubSpot Marketing New SQLs included in Dashboard Templates 1

  • Live view

    Hubspot Marketing & Sales Basic KPIs

    This template was made for C-Level executives who want to track their Marketing and Sales teams KPI's.

    HubSpot CRM HubSpot Marketing

HubSpot Marketing New SQLs included in Report Templates 1

  • Details

    HubSpot Marketing Advanced Report Template

    Use this HubSpot Marketing advanced report to share high-level and in-depth metrics of your website and email performance. Present key metrics like Visits, Leads, MQLs, Emails Opened, and more.

    HubSpot Marketing

General

  • Description
    New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.
  • Category
    Marketing
  • Date Added
    2015-07-09

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 6 years ago first day of January midnight to today 24:00.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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