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HubSpot Marketing
Contact to Customer Conversion by Source
The Customer Conversion Rate by Source measures the percentage of website visitors from different sources (like social media, email, or paid ads) who become customers, helping to guide marketing efforts and allocate resources more effectively.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Contact to Customer Conversion by Source"?
The customer conversion rate by source is a metric that measures the percentage of website visitors who become customers, segmented by the channel or source that referred them. It helps businesses identify which channels are most effective at driving profitable customer actions, allowing them to optimize their marketing and sales efforts for higher returns and better customer experiences. This metric is important for businesses looking to improve their digital marketing strategies and increase their revenue through better lead generation and customer acquisition tactics.
Example: A company uses Customer Conversion Rate by Source to determine if their recent social media campaign resulted in an increase in website visitors who completed a purchase compared to visitors from Other Campaignss.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Contact to Customer Conversion by Source in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Contact to Customer Conversion by Source using Databox, follow these steps:
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1Connect HubSpot Marketing that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Contact to Customer Conversion by Source on the Performance screen
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6Get Contact to Customer Conversion by Source performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Contact to Customer Conversion by Source
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Customer Conversion Rate by Source measures the percentage of website visitors from different sources (like social media, email, or paid ads) who become customers, helping to guide marketing efforts and allocate resources more effectively.
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CategoryMarketing
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SubcategoryCustomers
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Date Added2015-07-09
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 6 years ago first day of January midnight to today 24:00.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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