HubSpot Marketing
Emails Sent Emails Sent is a metric in HubSpot that tracks the total number of emails that have been sent from your account to your contacts or lists within a specific time period.
With Databox you can track all your metrics from various data sources in one place.
The emails sent metric simply refers to the number of emails that an individual, organization, or email service provider has sent out to recipients.
This metric covers all types of emails sent, including promotional emails, transactional emails (e.g., order confirmations, password resets), newsletters, and other forms.
There are several major factors that determine whether you’re sending enough emails to your audience – the purpose of the campaign, type of sequence, industry norm, list engagement level, and more.
But ultimately, a good number of emails sent is one where you clearly communicate your message, connect with your target audience, and produce the desired outcomes.
Here’s one benchmark we pulled out from our product that you might find interesting.
According to HubSpot Benchmarks for All HubSpot Customers, companies send more than 2,500 emails a month. The top quartile sends almost 10x more – 20,440 emails a month.
Of course, your numbers can be drastically different. It always comes down to your type of business model and whether (and how much) you focus on email marketing as a channel.
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
To improve the performance of your emails sent, there are several areas within your email marketing strategy that need to be on par – segmentation, list quality, personalized sequences, proper triggers, and deliverability.
Now, if you’ve followed some of the standard practices for improving your email performance and want to move the needle even further, we prepared a few strategies that can help you do just that.
We spoke to hundreds of email marketers and asked them to share some of their top strategies.
Here are a few that you can use in your own business instantly:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Emails Sent using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenThis dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.
Use this HubSpot Marketing report to share insights into important metrics like MQL growth, new contacts, landing page performance, and more.
The main metrics you should keep an eye on after sending an email include the open rate, click-through rate (CTR), conversion rate (if you’ve asked them to take certain action), bounce rate, time spent on email, response rate (if you’ve asked them to reply), and unsubscribes.
But depending on your specific email objective, you might need to prioritize other ones as well.
Analyzing email engagement basically comes down to how granularly you analyze your key metrics.
You need to check out things like:
All of these questions give you valuable insight into your email engagement.
Klaviyo
The "Marked as Spam" metric measures the number of times your email campaign was flagged as spam by recipients. This is important to monitor as too many spam complaints can negatively impact your sender reputation and deliverability.
HubSpot Marketing
Emails Delivered indicates the total number of emails that were successfully delivered to the recipient's inbox without any errors or bounces.
HubSpot Marketing
Emails Opened is a metric that reveals the percentage of recipients who opened your email. It's an essential measurement as it helps determine the success rate of your email marketing campaigns. It also enables you to identify the effectiveness of your email subject line and content.
HubSpot Marketing
The Emails Clicked metric measures the number of times recipients clicked on links within an email campaign, indicating engagement and interest.
HubSpot Marketing
The New Subscribers metric refers to the number of new individuals who have recently signed up to receive emails or other communications from an organization or business through a specific channel, such as a website or landing page, during a specific time frame.
HubSpot Marketing
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
HubSpot Marketing
Email Created is a metric in HubSpot that measures the number of emails created in a given time period. It is a useful indicator of email marketing activity and can help businesses track their email engagement efforts.
HubSpot Marketing
The Landing Pages metric in Hubspot measures the performance of individual web pages that potential customers first land on when visiting a website, providing insights on user behavior, traffic, and lead generation.
