Emails Sent is a metric in HubSpot that tracks the total number of emails that have been sent from your account to your contacts or lists within a specific time period.
With Databox you can track all your metrics from various data sources in one place.
The emails sent metric simply refers to the number of emails that an individual, organization, or email service provider has sent out to recipients.
This metric covers all types of emails sent, including promotional emails, transactional emails (e.g., order confirmations, password resets), newsletters, and other forms.
There are several major factors that determine whether you’re sending enough emails to your audience – the purpose of the campaign, type of sequence, industry norm, list engagement level, and more.
But ultimately, a good number of emails sent is one where you clearly communicate your message, connect with your target audience, and produce the desired outcomes.
Here’s one benchmark we pulled out from our product that you might find interesting.
According to HubSpot Benchmarks for All HubSpot Customers, companies send more than 2,500 emails a month. The top quartile sends almost 10x more – 20,440 emails a month.
Of course, your numbers can be drastically different. It always comes down to your type of business model and whether (and how much) you focus on email marketing as a channel.
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
To improve the performance of your emails sent, there are several areas within your email marketing strategy that need to be on par – segmentation, list quality, personalized sequences, proper triggers, and deliverability.
Now, if you’ve followed some of the standard practices for improving your email performance and want to move the needle even further, we prepared a few strategies that can help you do just that.
We spoke to hundreds of email marketers and asked them to share some of their top strategies.
Here are a few that you can use in your own business instantly:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Emails Sent using Databox, follow these steps:
HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.
Use this HubSpot Marketing report to share insights into important metrics like MQL growth, new contacts, landing page performance, and more.
The main metrics you should keep an eye on after sending an email include the open rate, click-through rate (CTR), conversion rate (if you’ve asked them to take certain action), bounce rate, time spent on email, response rate (if you’ve asked them to reply), and unsubscribes.
But depending on your specific email objective, you might need to prioritize other ones as well.
Analyzing email engagement basically comes down to how granularly you analyze your key metrics.
You need to check out things like:
All of these questions give you valuable insight into your email engagement.
New Opportunities by Other Campaigns is a Hubspot metric that measures the number of new sales opportunities generated from sources other than marketing campaigns and email marketing.
The New Opportunities by Direct Traffic metric in Hubspot measures the number of new leads or customers that come to your website directly, without any prior referral sources or marketing efforts.
The New Customers by Social Source metric tracks the number of first-time customers that come from social media channels, providing insights into the effectiveness of social media marketing in generating new business.
The Avg. Session Length by Source metric in Hubspot measures the average duration of a website session by the source of the traffic - such as social media or organic search. It helps to identify which sources are driving engaged visitors to the site.
The Emails Opened by Email Title (by Last Updated) metric in Hubspot displays the number of times each email was opened, sorted by the date it was last modified. This helps you determine which email titles are most effective in engaging your audience.
Emails Opened by Email Campaign is a metric that measures the number of times a recipient opened an email sent as part of a specific campaign.
The Customers by Landing Page metric provides insight into which landing pages are converting the most visitors into customers, helping businesses optimize their marketing efforts for maximum results.
Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.