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Google Analytics 4 Conversions by Session Medium

The Conversions by Session Medium metric measures the number of conversions driven by each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email. It helps identify which medium is driving the most conversions and enables optimization of marketing efforts accordingly.

With Databox you can track all your metrics from various data sources in one place.

Conversions by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversions by Session Medium"?
The Conversions by Session Medium metric in Google Analytics 4 shows the number of conversions achieved per session based on the medium that drove the session. This metric helps you understand which traffic sources are driving the most valuable conversions. For example, if you see that organic search drives a higher number of conversions per session than social media, you may want to prioritize your SEO efforts to improve the organic search traffic. It's a useful metric for optimizing your marketing efforts and improving your overall conversion rate.
Example: A marketing team wants to know which medium of traffic drives the most conversions on their website. They use Conversions by Session Medium metric to track and optimize their marketing strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversions by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversions by Session Medium on the Performance screen
  6. 6
    Get Conversions by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversions by Session Medium
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Conversions by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Conversions by Session Medium metric measures the number of conversions driven by each traffic medium or source, such as organic search, direct, referral, paid search, social media, and email. It helps identify which medium is driving the most conversions and enables optimization of marketing efforts accordingly.
  • Category
    Website Analytics
  • Subcategory
    Conversions
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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