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Google Analytics 4 Engagement Rate by Session Source/Medium

Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Session Source/Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Session Source/Medium"?
The Engagement Rate by Session Source/Medium metric in Google Analytics 4 measures the level of interaction visitors have on your website or app based on where they come from. It calculates the percentage of engaged sessions (sessions with interactions such as page views, events, or goals) divided by total sessions, providing insights into the quality of traffic from different sources and mediums.
Example: Analyzing the Engagement Rate by Session Source/Medium can help a marketing team understand which channels are driving the most valuable interactions, leading to optimized campaign strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Session Source/Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Session Source/Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Session Source/Medium on the Performance screen
  6. 6
    Get Engagement Rate by Session Source/Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Session Source/Medium
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Engagement Rate by Session Source/Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Engagement Rate by Session Source/Medium measures the level of interaction users have with your website content, segmented by where they came from (Source/Medium). It indicates the quality of traffic from different channels in terms of user engagement.
  • Category
    Website Analytics
  • Subcategory
    Engagement
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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