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Google Analytics 4
Engagement Rate by Session Campaign
Engagement Rate by Session Campaign metric measures how effectively a campaign drives interaction on your site per session. It shows the level of user engagement with the content touched via that campaign.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Engagement Rate by Session Campaign"?
Engagement Rate by Session campaign metric calculates the percentage of sessions that involve user interaction on a website or app. It measures the level of engagement by considering the number of sessions with interaction events (such as clicks, views, scrolls) relative to the total number of sessions. A higher engagement rate indicates more active and engaging user behavior.
Example: Analyzing the engagement rate by session campaign metric can help a marketing team to identify which external campaigns or channels are driving the highest level of user interaction and engagement on the website.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Engagement Rate by Session Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement Rate by Session Campaign using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Engagement Rate by Session Campaign on the Performance screen
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6Get Engagement Rate by Session Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Engagement Rate by Session Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionEngagement Rate by Session Campaign metric measures how effectively a campaign drives interaction on your site per session. It shows the level of user engagement with the content touched via that campaign.
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CategoryWebsite Analytics
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SubcategoryEngagement
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Date Added2021-01-19
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Default FormatPercentage
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportNo
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Media SupportNo
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DimensionYes
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Metric Typegeneral Learn more
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API Endpointhttps://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport
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