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Google Analytics 4 Total Revenue by Source

Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.

With Databox you can track all your metrics from various data sources in one place.

Total Revenue by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Revenue by Source"?
The Total Revenue by Source metric in Google Analytics 4 tracks the total amount of revenue generated by each traffic source to your website or app. It provides insights into which sources of traffic are driving the most revenue, allowing you to optimize your marketing efforts and allocate resources to the most effective channels. This metric is crucial in understanding the ROI of your marketing campaigns and making data-driven decisions to improve your business's bottom line.
Example: Total Revenue by Source metric can be used to measure which marketing channels drive the most revenue for an ecommerce website, helping to optimize marketing spend. For example, identifying if Google Ads or Facebook Ads generate more revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Revenue by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Revenue by Source using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Revenue by Source on the Performance screen
  6. 6
    Get Total Revenue by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Revenue by Source
Google Analytics 4 integration with Databox Track Total Revenue by Source from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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