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Google Analytics 4
Total Revenue by Source
Total Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Total Revenue by Source"?
The Total Revenue by Source metric in Google Analytics 4 tracks the total amount of revenue generated by each traffic source to your website or app. It provides insights into which sources of traffic are driving the most revenue, allowing you to optimize your marketing efforts and allocate resources to the most effective channels. This metric is crucial in understanding the ROI of your marketing campaigns and making data-driven decisions to improve your business's bottom line.
Example: Total Revenue by Source metric can be used to measure which marketing channels drive the most revenue for an ecommerce website, helping to optimize marketing spend. For example, identifying if Google Ads or Facebook Ads generate more revenue.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Total Revenue by Source in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Revenue by Source using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Total Revenue by Source on the Performance screen
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6Get Total Revenue by Source performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Total Revenue by Source
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionTotal Revenue by Source is a metric in Google Analytics 4 that calculates the total income generated by traffic sources that led to conversions on your website. This metric provides insights into the effectiveness of different marketing channels in driving revenue and can help optimize your marketing campaigns.
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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